As a leader in our field, we stay abreast of industry trends. One of the fastest growing trends in the search engine industry is Social Media Optimization (SMO). SMO means designing your Website or blog so that it is easily linked to online communities and community websites. SMO allows visitors to post comments related to your Web content. SMO also means adding portable content to your sites such as PDFs, news releases, video files and audio files that visitors will want to forward to members of their online communities. When your content travels around the globe, it ultimately drives customers back to your site.

Popular Social Media platforms used in today's society are: Facebook, LinkedIn, Twitter, YouTube, Digg, Flickr, Blogs, etc.

Social Media Tips & Suggestions when promoting business news:

• Remember your audience: Not every Social Media online community may be interested and intrigued by your industry
• Give Advice: Avoid making the article solely about you, readers want to know how the news affects them
• Be Honest: If you have information in your news release that is not yours link to the sources. Readers find you resourceful and may reach out to you in the future, which helps build your brand and increase quality traffic
• Create a Blog: Blogs are increasingly becoming more popular. What is a blog? A blog is a website that provides information to visitors through entries & comments that are frequently added by the administrator of the blog (online journal)