Yooter
Because Page 400 in the Search Engines is not a marketing plan.

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Yooter InterActive Search Marketing -- Seo Consultant

Please contact us prior to building your site or having your Ad Agency build your site. The problem we face generally is that when we get the call it's after the project is built and 6 months into the site being finished and not ranking is when the client or the agency realize that there is a problem.

In cases such as these, sometimes a brand new site must be re-designed, the issues that normally pop up range from a site fully in flash to sites that are using a 302 redirect click tracking system. The point being that it generally costs the client double due to the re-design rather than just building the site correctly for Search Engine Optimization purposes. Forgeting SEO in the inital build of the site can do horrific damage to the clients bottom line and ROI.

It's not that we are outing ad agencies or web design firms, it's that SEO is not their core business. SEO is a full time job, the best way to put it is that we look at a website from a differing point of view than how an ad agency looks at a site. Ad Agencies and Web Design firms look at it from a 100% human point of view, or nearly 100%. They worry about the look and feel of the site, how the images flow, if the site is properly sending the right message to the visitors on how the firm want's to appear.

We are all for those issues, however a sinking problem is that if the site does not rank in Google, Yahoo or MSN in essance the site was never created to send any message. Because no one can find the site in the first place

When Yooter looks at the site, we look at it from a very, very unique fashion. We ask questions like : "Can Googlebot crawl all the links?", is there a text only navigation?" , "Does the site have a Google and Yahoo sitemap?" , "Is the client syndicating their RSS feed across several higher Pagerank sites?" , "Is the client using DHTML navigation?" , "Is the client using Flash navigation?" , "Is the client using unique Metas and Title Tags on each page?" , "Does the client realize that having no backlinks is serious issue?" , "Is the client using a 'HOME' link?" , "Is the client using 'click here' as part of their navigation?".

The point is that this list literally can go on for 100 miles, there are so many horrible 'standard practices' that Ad Agencies and Web Development firms use that our company has been growing at 40% a month due to issues such as the few examples mentioned above.

Yooter is focused only on search engine related issues, hence why we are experts in it, however development firms and ad agencies focus on other issues hence why they never really understand the concept of a text based navigation for example because Flash 'looks so much better', even though it's totally unspiderable to Google, Yahoo and MSN.

We enjoy working with Ad Agencies and Development firms generally because they know that we are as good in Bill Board Design as they are in SEO.