Political SEO – The timeline of expectations
Why do political operatives hire SEO firms?
The reason is simple. Political Elections require super fast turn around between attack ads and responses. They require 24/7 vigilance over what is being said about the candidate and a way to respond within minutes within Google’s results. If a competitor launches an attack ad saying “Joe approved a fracking project next door to the water supply” You need to rank with a truthful article for “joe fracking water supply” in Google. That article should be ranked well when the individual is searching for those terms that night.
This is not traditional SEO. This is Political SEO. A completely differing animal. Most businesses have a set of keywords they want to rank for, and they work towards that goal. In this case it’s not a set of keywords, it’s a set of responses (or attacks) on their competitor. These keywords change by the day, the hour or the minute depending on how the story is unfolding and how people are searching to get the real answer.
This type of SEO isn’t cheap, but it’s the type of SEO that politicians need. Typically attack ads are designed to hinder the ability of the opposition to respond quickly. With a Political SEO on your team that nullifies that ability.
We are taking select political SEO clients now. We only take one candidate per election, so oftentimes it is the first one that contacts us is the first one to get the advantage. We reserve the right to refuse any candidate should we deem them not a proper fit. We do not discriminate between parties, we service both Republican and Democratic tickets.
Enjoy the new reality on Political Elections moving forward. This is a developing industry that only grows every few years and only the smartest politicians with experienced SEO teams win that battle.