When elections become heated, ranking or not ranking for a term might be enough to sway a vote. For tight races this means winning or losing an election. Political SEO is now one of the cornerstones of a valid political campaign. It’s as important as TV ads, Print, Signs and other types of advertising.
It’s suggested that a political operative in charge of marketing allocates at least 10-20% of the budget towards SEO, SEM and other online marketing tools. The problem is until recently SEO was never targeted specifically. Advertising agencies that are contracted to do the SEM and Social Media tried to do SEO but that all changed in 2008 and 2012 when organic SEO became one of the biggest income makers.
People would be searching for Obama, Ron Paul or others.. reading news and donating. This has been happening for years but not to the extent shown in the 2 most recent elections.
If you are running for office, you should be considering an SEO with extensive experience.