Another form of search engine marketing is pay-per-click advertising, also known as PPC. PPC in addition to organic searches can build popularity for the client and the site. Where organic results are highly competitive and competitively advertised Yooter has the ability to analyze appropriate keywords. The keywords chosen will depend on the budget allocated. Selecting the proper keywords is a vital part of enhancing the traffic to your site. The ability to place your ad in the desired position allows complete control, whereas organic SEO results vary.

Yooter uses one of the largest network operators, Google AdWords, and follows their guidelines closely. Google Adwords allows changes and updates to clients accounts quickly and often in real time. The ability to alter ads and keywords resulting in instant changes is unlike any other form of online marketing. PPC is one of the most direct forms of marketing; it is simply what it sounds like. The account is not charged until a visitor clicks on the ad.

Yooter's goal will be to set up an effective PPC campaign that is beneficial to the client. The process will consist of intensive keyword research, careful bidding, and ad copy compelling enough to click on. Yooter is a search engine optimization firm first, and a PPC firm second, as we try to reduce a client’s pay per click budget as much as possible by ranking for those terms organically. We can also place greater efforts towards achieving organic rankings for keywords that have a high cost per click rate.

If you are interested in learning more about our PPC campaigns please feel free to contact sales@yooter.com . Do not forget to ask about our PPC & SEO combination campaigns.