Spain : We messed up

your-move-google-glassThe Spanish Newspapers Publishers’ Association (AEDE) is upset because a law they backed actually passed.     They never expected Google’s response of just leaving the country instead of working with publishers,  Google simply exited the country. 

Leading to a steep decline in traffic for Spanish based news websites.

The media lobbying group was pivotal in getting a new intellectual property law introduced in Spain — the very legislation that caused Google to announce on Wednesday that it would be exiting the country.
 
The Google exit means large amounts of traffic that was coming to those very websites now vanished and Google happily is serving competitors to those news sites in their results.   Leaving the Spanish AEDE with no one to negotiate with and no traffic to enjoy.
 
Perhaps if the Newspapers took an innovative approach of converting that traffic into a revenue source it would not come down to this.   However those monolithic organizations have difficulty dealing with the current events on the ground.    Their business model is 200 years old and their approach to generating revenue more protective rather than progressive.
 
We fully expect the next move is to raise taxes and offer protectionist  laws to cover the candle stick makers from a new invention called a light bulb.
 
 

Google exits Russia

Moscow buildingsGoogle Closes Russian offices because of Putin’s blogging and web crackdown

Google is shutting down its Russian engineering offices and relocate 50 employees,   Putin has passed a law that states that all bloggers must register with the Russian Government and any data stored on Russians,  meaning their gmail account, calendar, search history and everything else must be stored only within the Russian Federation borders subjected of course to raids on a whim.

This basically tells Putin that both jobs and technical people will be leaving the country with the policies that are being exercised.

 

SEO in Bethlehem PA

mobile_netDoing location based SEO is easier than ever.   In fact for the most part Google strives to provide location based results.  We used Bethlehem PA as an example in this article. 

Google especially likes when you are searching from a mobile device equipped location services.

Years ago,  when you searched for something on your desktop via Google you would get at best a general location.   Perhaps a region, or at best a city level.    However today the location on your phone tells one that they are on Route 22 West near the 512 exit.   Next thing you know ads for the Lehigh Valley Mall start showing up,  along with organic results for the next 3-4 exits ahead.

Mom and Pop stores that have locations in the next few exits ahead jump ahead in the results,  beating national brands and all of a sudden you see results for a tiny coffee shop rather than Starbucks. 

That’s how location services and search basically works.    It’s not 100% there yet,  but it’s at least 90% there.   We’re seeing instances of it based on direction and heading rather than just location.   This is a noticable improvement over just location,  especially the 4 mile radius around you, in which 2 of those miles are behind you (IE: you already passed that exit).

 

 

 

 

Google : Enjoy Penguin — you’re going to see it moving around forever

halGoogle is nice enough to tell us that Penguin is going to be in continuous roll-out.  In other words look forward to each time you hit refresh you’re going to get differing results, with no end in sight.

That last big update is still rolling out — though really there won’t be a particularly distinct end-point to the activity, since Penguin is shifting to more continuous updates. The idea is to keep optimizing as we go now.

Honestly it’s not a terrible thing,   it’s just the issue with the upcoming holiday season as many ecommerce stores have based their income on rankings of X and Y for some of their more targeted keywords.    Throwing those keywords into flux throws a monkey wrench in their expected income.   

The best hedge against this is to diversify your income strategies,  increase the content on your site and diversify your traffic sources and double, triple check your site and its compliance with Google Guidelines.    We cannot stress enough that compliance is really the only way to progress in a “more safe” fashion.   Non-Compliant sites typically increase the risk of being sent to page 300 on the next update.

 

Google dishes out Christmas Penguin Updates

broken_promises_by_herrfous1Google dishes out Christmas Penguin Update

Since 2003 Google has not rolled out an update.  It was an unofficial promise they have kept for more than a decade,  until today.

Google has dispensed a new Penguin update right in the middle of the holiday season.  They company has not confirmed this as of yet, but the results speak for themselves.   The Search engine results pages are changing in multiple categories.   This, when confirmed, will mark the end of the Google promise not to destroy company rankings for the holidays.   Actually even if Google does not confirm the results themselves already did.

Enjoy the new reality.

 

 

 

Where people mess up when naming their business and domain name

From time to time we find requests on what people should name their business.   I love to pull this example from years ago,  they were planning on opening a book store in Reading, PA.   

They wanted to name it “Reading Bookstore”,  after the name of the city they were located in.   This was dismissed after a deep explanation on why that company name won’t work.

Here are the Google results for “Reading Bookstore”

Screenshot from 2014-12-05 13:52:52As you can tell,  a new startup has little chance of ranking for the right term,  even after considering location enabled searches and other factors that Google uses to rank local companies.    The issue is that Reading is the name of the city,  and pronounced differently but spelled the same is Reading (as in the opposite of writing).    In this case if that company went ahead with their plans,  they most likely would still have difficulty ranking even in their local market.

When selecting a keyword or domain name,  focus on something brandable and useable,  and not common terms.   The internet has grown so much in the past 20 years that it’s safe to assume that most common terms are highly competitive. 

So steer from something used,  and go for something unique.    Google in the past few years has declared a limited war on exact match domain names.    It is safe to say that you won’t get the boost that you expected going that route.   So stick with something that you invented, not something that’s out there already.

 

 

The SEO Patented Click Here Test

What happens when large numbers of backlinks point to your site?  After all these updates and filters that Google has embarked on over the past few years?

No we’re not talking about spam filled backlinks,  we’re literally talking about large numbers of legitimate backlinks that occurred for a non-SEO reason. 

The Kingpin Example is :  “Click Here” to get Adobe Reader

click hereClearly tons of websites have that code on their site, complete with the “click here” as a hyperlink.   We’re fairly certain that this isn’t a high value keyword, but it does give some insight to the strength of large numbers of backlinks and how they play in the more modern SEO world.    Adobe has been sitting on page 1 for the term for at least a decade.   With all the filters, with all the new updates to Google.   Think of how many websites on earth have the term “click here” written in text on their site,  then look at the target url on Adobe.

click here2Yep,  not a single mention of the words “click here” anywhere on that page.

So to answer everyone out there,  the answer is yes,  backlinks matter.   We’re sure that Adobe wasn’t listing “click here” as their maximized ROI keyword.  

Now the reason this works is because they are getting backlinks from tons of various sources,  all different types of pages, differing types of content and from various ages.   However anything these people put on that page they most likely will rank for.  

Let’s see if that hypothesis is true ?  Download Now

download now
download now

 

 

 

 

 

 

Yea,  it’s true.

Google Defeats Apple with Chromecast vs Apple TV

Roku and Apple dominated the TV streaming market last year, but Google’s Chromecast is now ahead of Apple to become a front-runner. 

Why?  Well let’s talk price.  Both devices can do roughly the same thing.   Both stream Netflix , both stream Youtube,  and both plug into your HDMI port.

Where it differs is the cost.   The Chromecast can be purchased during this holiday season for around $20 , the Apple TV is just under $100

If you have 5 Standard Flat Panel TV’s in the house.    It’s $100 to turn all your dumb TV’s to smart TV’s taking the Google Route or $500 dollars (roughly the cost of a decent TV today) to do it the Apple Route.

To be honest,  no further explanation is needed.

 

 

 

Google to kill Recaptcha

Google is implementing a system that hopefully will kill the Recaptcha.    You know the most terrible of terrible evils of the Internet.

recaptcha-fail
That’s easy! It’s %(@KASMULED (bleep) and @!!E(!

Right?   No problem,  let us try to enter this in 250 times before we just exit the site.

Well thankfully Google has been testing a way to see if you are a real human or just some spam script using only one click.

The new system uses tons of behind the scenes information.  Such as ip address, blacklists, and a few other tests to see if you are a real human or a spam bot.   If you fail those tests, than automatically the ugly old process kicks in.   However in their tests that vast majority of poeple never had to reach the second phase.    Meaning that this process overall is a huge improvement that what is picture above.

Thank you Google,  we hope this spreads like wildfire.   It should increase useage rates on blogs, forums and anywhere else that these systems are used.    

Allentown Social Media Marketing

Yooter Branded Sign Hanging at our 1 South Second Street Office
Yooter Branded Sign Hanging at our 1 South Second Street Office

Yooter InterActive is an award winning firm that is offering Social Media Marketing in the Allentown and Lehigh Valley Areas.    Our roots are in the Lehigh Valley being founded in Bethlehem,  Pa.

We believe that local social media makes far more sense than it did years ago,  a local business, event or even the weather such as the Amazing Job the Eastern PA Weather Authority has done on Facebook, taking a Facebook page all the way to becoming the  weather agency of Musikfest.   

In other words,  a Facebook page generated credibility for multi million dollar organizations to endorse it (We have to give credit when credit is due,  Their weather reporting is always spot on and we ourselves use them).

The result is that with proper guidance and tactics you can use social media to help grow your business.  Coupled with a sound Search Engine Optimization program you will be using all best ROI possible to help your firm.

If you have any questions at all contact us.

 

We make markets