Google Car Insurance “Marketplace”

google-self-driving-car-brin-page-schmidtGoogle is in the process of launching a car insurance “marketplace” which will allow individuals to purchase lower cost car insurance though this comparison site.   It’s somewhat modelled after Healthcare.gov,  sporting the side by side comparisons of health insurance plans (in this case car insurance plans)  but without the political issues surrounding it.

However in this case it’s noted that Google themselves will be in the process of offering their own car insurance packages.  A Google employee in San Francisco recently also became a licensed insurance agent, and analysts speculate Google will start the process of  buying insurance agencies.

If the rumors are true,  car insurance companies should start to worry about how they will preform against a company like Google.  Google that can leverage huge amounts of data and better estimate risk liability than virtually any other insurance company.     In fact I’m willing to speculate that Google can leverage data that insurance companies cannot leverage.    Allstate doesn’t have access to that search query you put in last month about “do I have to tell my insurance company about fender bender”

 

Bloomberg : Google is losing market share to Yahoo

Our stats are saying otherwise, based upon our analysis of our clients we are not seeing the same thing that Bloomberg is reporting.

Google’s slice of the U.S. search market fell to 75.2 percent in December from 79.3 percent a year ago, while Yahoo jumped to 10.4 percent from 7.4 percent, according to analytics firm StatCounter. That put Google at its smallest share of the U.S. Web search market since at least 2008, when StatCounter first started tracking the numbers, and the highest share for Yahoo since 2009.

The problem with this reporting is it is coming from Statcounter, a third party that most likely will have difficulty getting the proper results.   See the vast majority of the referral traffic is encrypted via HTTPS, redirects and several other factors that tend to mask where and how the traffic is coming into a website.

Google is the one that pioneered this masking of search traffic.    so it tends to make sense that they are ahead of others in terms of masking their referrals.

We’re not saying that Statcounter is lying,  we’re just saying that they are making a conclusion based on partial and decreasing data sets.

 

Buying a ranking vs Earning One

seoThere is a huge difference between going the Pay Per Click Route and Earning your ranking.  

Earning  your rankings in the search engines means content.  It means that the content you are posting are worthy of ranking well.    Let’s assume that you sell “green widgets”  and you publish a page saying “we sell green widgets”.  That might work in some limited cases,  however the better route would be to say that you sell “green widgets” and then further include on why your “green widgets” are better than anywhere else that your prices are better and your customer service is superior.  

Some ask why does that matter?   Well the reason is because some people might search for “best green widgets”  and if you took the first route you would not come up for that term.   Another reason is that honestly people do read the content on your site.  You need to convince them that your product is better.

In other words lengthy articles have more keywords that match the search queries and make for a better experience for the end user.

 This allows for a far more varied keyword set than what would be possible with short articles.     Another thing is that when one starts writing longer articles, then tend to include more topics and more ideas that what would be possible with a short article. 

Another thing to state is who shares tiny articles on social media?    Most likely the other major source of traffic would be social media, and people tend not to share small articles because it’s much easier to just cut and paste that paragraph rather than cut and paste an entire article, typically entire articles deserve a link.

Now buying a ranking,  literally just pay per click is viable for short content.   But the moment you are done paying Google is the moment the traffic is gone.  Whereas  the lengthy article you published and ranks well and has been shared on social media will remain there for years.

SEO in Allentown PA

The Allentown , PA area offers some unique challenges for SEO and Social Media.   Yooter InterActive is the oldest SEO firm that was started in the Lehigh Valley,  it’s CEO Roger Wehbe has been a professional SEO since 1994.  Though now we are located in the northern part of the Lehigh Valley (near Hamburg / Pottsville) we still service the area.

Our clients range from PPL (Formally PP&L) to numerous regional  and Global companies.

We have seen some of our clients be purchased by Google and we have seen some our clients go from small firms to publicly traded companies.   We just wanted to put out a notice that we still do service the Lehigh Valley,  Allentown and Bethlehem areas and we are open for additional clients in the area.

If you have any questions at all please contact us.

Press Release : Happy 10 years Yooter InterActive

Yooter InterActive Marketing is now 10 years old.  The company was Founded in 2004 by Roger Wehbe  long time industry expert since 1994 in the SEO field bringing 20 years of SEO experience to your company front door.

Many of our clients are listed here,  as well as others that are protected by an NDA. 

It is our goal to provide continuous Search and Social services to our clients to help obtain the online marketing they need to reach their objectives.

If you have any questions at all please contact us.

The 2015 Google SEO Guidelines

Google has always had Webmaster Guidelines.   These can easily be found here.   Some of the newer items include rich snippets,  Responsive Designs for mobile friendly,  and a tilt towards security,  such as SSL enabled websites.  The point being that Google is requesting more and more from webmasters,  to the point of going past most novice web designers and developers.

All this means is that for SEO experts in 2015 it will require far more technical knowledge than before. 

Location of course means more than it did ever in Google’s history.    If you own a big pizza chain,  don’t be surprised if the local mom and pop pizza shop beats you in the rankings when the search is made within X number of miles of their location,  with the advent of mobile GPS enabled devices doing what most likely will be the majority of search traffic in 2015 to 2017.

Also more historical search traffic from your account will play more and more into the SERPS.    Meaning if you searched for Pizza and clicked on mom and pop pizza,  and didn’t hit the back button most likely they will continue to do so for you.    In the whole if more people do that it will eventually start ranking for many people.   It now appears to count almost as much as a backlink.  

This means that Google’s search results are becoming more and more like a social bookmark rather than a search engine results page,  or at least that is how many SEO’s are complaining about the results.

Other issues that we are seeing further growing of the news and local results displayed on the SERPS page.     Meaning that before we used to be able to count on 10 results,  now it could be as little as 5 or 6.

That puts a wrinkle on you going to your client saying “we’re #6”  that used to mean page 1,  but now it means page 2.

2015 is going to be an interesting year.

 

 

 

Google to Auto Makers : Help

google car
prototype of Google self driving car

Google is seeking partners to make fully self driving cars a consumer reality within the next five years.

Google itself doesn’t want to be a car manufacturer.   Instead it wants to partner with a car maker to get the job complete.

There are still a host of issues that have to be resolved before this becomes a reality, and most of these issues are not technical, they are legal.

For example, assume a self driving car is involved in a car accident.  Who does the victim sue?  The owner of the car,  literally the one that WAS NOT driving?   Do you sue Google?  The car company that made the car?  The problem with uncharted waters is that there are many unknowns.    Where does that lawsuit go to help pay for the medical bills?

Legal issues don’t stop at car accidents.   Assume that there was an accident ahead and the police are directing traffic.    The self driving car doesn’t recognize the officer and continues to do the GPS enabled pattern and passes the officer.   Who receives that ticket?   The  person that owns the car isn’t driving.   So again does it go to Google?  The maker of the car?  Who pays for that ticket?

These issues (there are a million ways something can go wrong),  need to be addressed.   These mostly are not technical but rather legal. 

Of course that doesn’t mean that technical issues do not exist,  they do as well.   Using Google maps I noticed that the construction on the road I was driving on wasn’t updated.   So of course Google Maps was pushing me to X when I need to be at Y.   Compound that by the couple million cars driving on the road and you will see many opportunities for trouble.   All of these point to eventual lawsuits, injury and just overall problems. 

We’re not saying that the percentage of accidents by self driving cars are worse,  in fact even if it’s a fraction of what they are by normal drivers it’s still a large number and trouble eventually will happen.

In 2012 33,561 people died on US roads.   Now lets assume that the  Self driving cars reduce this rate by 90%.    That’s an incredibly major improvement it means that Google saved the lives of 30,205 people.   It also means that 3,356 people died.     Where do the lawsuits go for those 3,356?  

You know the term no good deed goes unpunished,  well some lawyer will make the case that Google killed 3,356 rather than saved 30,205 people.    This is hypothetical assuming that everyone had a self driving car.   But alas it’s a potential outcome in a few dozen years.

What SEO means in 2015

What SEO means in 2015.

I personally have been doing SEO work since 1994.  In the mid 1990’s the largest search engines were Altavista,  Lycos,  Hotbot, Webcrawler.  Google didn’t exist and Yahoo was just a directory.

As you might have noticed, things have changed since then.    When Yahoo partnered with a small company called Google in 2000 to serve it’s search results,  it pushed a small startup from a garage to the 13th largest website at the time of the contract break with Yahoo in the early 2000’s.

The entire digital landscape changed from that point in 2000.  With Google serving both their own and Yahoo’s results people started flocking to Google.Com rather than Yahoo’s ad littered search results.   This placed Google in front of everyone and the rest was history.

Fast forward to the mid 2000’s.   At this point Google used to change their rankings via a huge push to the servers.    This typically was called a “Google Dance”  it was when every single time you searched for something the results changed.   Not all the machines updated at the same time and not every time you searched you reached the same machine.   It meant that during those updates you had no idea what your ranking was.   Geolocation was at it’s infancy and typically was not a huge part of their results.   

Fast forward to today.   Today roughly 40-50% of searches take place on a GPS enabled mobile device.   Location is important based on where you are searching as well as context and search history are factored into what the search engines are serving now . 

There are now services that “rent out office space”  or more accurately “rent out 1/2 a desk” in major metro markets so that small firms have a physical location in that metro and the arrangement allows them to rank in those physical locations by giving them the “legal right” to list their location in that market.   Tactics like this typically have a very short life span.    I wouldn’t count on an entire business model on something like that.  

Today the true key to SEO is the same it has been in the past 20 years.    It’s content.  

You write something good on your blog,  people will find it, link to it, spread it on their blogs, forums , social media and life becomes decent.  

Backlinks count,  but with all the updates recently unnatural backlinks cause more harm than good.   The best way to obtain backlinks is to earn them.   Not pay for them.

With all the recent hacks out there,  security is paying a greater and greater role,  with mobile devices most likely will be taking the lion share of searches soon it makes sense to invest in an mobile responsive design.

So here is the list of trends of 2015

1 –  The chances are going to greater that the person visiting your site will be on an small screened GPS enabled Android or iOS device than on a desktop machine.  If your website cannot display properly on a mobile device,  Google most likely will punish you in the rankings.

2 –  The chances are going to be greater that the person visiting your site will be physically closer to you.

3 –  The chances are greater that this device will not run flash (This has been the case for years,  but we still stumble on these kinds of sites!)

4 – The chances are that he or she will be landing on an article you just wrote as compared to a legacy page you wrote 8 months ago.

5 – The chances are that your still going to be cleaning up the mess you made for yourself 4 years ago when you bought all those terrible low quality backlinks.

6 – The chances are you’ll start to notice some non-phone mobile devices visiting your website.   They will be running a version of Android or iOS (mostly android) but they won’t be exactly a phone or a tablet.   Depending on the nature of your website,  they might just be reading (outloud) your article via the often cited as dead RSS feed to speak from a Smartwatch ,  Google Glass or other wearable.   You’re not going to see this much in the beginning of the year, but you might see it more often in a year from now.  We’re talking less than 1% of traffic total.

7 –  It is going to continue to be more difficult to get new visitors,  but easier to get repeat visitors due to the search history and click though rates being factored in.  Google typically assumes that if you went to a website and stayed there for more than a few minutes that it should continue to show you that site.   So your visitors will keep seeing your results up there.

8 – Social media will continue to grow as a factor of any marketing mix.  Though eventually these social media sites will start taking the same approach as Google has,  and simply give you the answer rather than sending people off to your site.   Trust me,  Social media like Facebook and Pinterest are at best a Frenemy.

9 – Related to 6,  more and more things are going to be connected.   5 years ago how many people streamed their TV and Movies vs today?   There’s a smart TV in everyone’s home now.   If it’s not “smart” by default it’s made smart with Chromecast,  Apple TV or Roku player.    Now people are setting their house up with NEST and their home security is online,  house cameras streaming all over the place.  The Fridge is steaming Pandora and your phone just alerted you that the oven is done cooking the turkey.   While the kids are watching Cartoons on Hulu Plus via a Roku player and you are updating Facebook via voice to text using Siri .   Remember,  you’re trying to get this same person to visit your website while this is all going on. This is going to be an interesting year.   Mostly because the progression of connected devices that can visit your site or at least read your content will increase dramatically over the next 12 months.    

 

Marketing Search Social Advertising in Cuba

Google CubaAs of today,   many of the laws are in the process of being changed in regards to Cuba.   Though the information isn’t completely out yet,  it appears products are now allowed (or soon will be allowed) to be imported and exported.   In other words a market of 11.5 million people just opened up 90 miles from the United States.

We wanted to stress that we are in a position to help your company move into the Cuban market.   We can assist you in ranking well in the Cuban market.   For example,  Google Cuba follows the same rules as all of the other Google properties.    So do most of the other social media sites that have a presence in Cuba.

Again much of this is subjected to the laws which currently are being modified in regards to what can legally be done.    However technically there are no issues in regards to advertising in Cuba (technically meaning in the term of ranking for terms in Google Cuba),  the exact same way any other Google owned property would be SEO’ed.    The legality however is up to Washington and how the final laws are drawn up.

If you are looking to Advertise in Cuba,  Contact Us and we can at least guide you though the technical information you would need to run a robust SEO campaign that will reach the Cuban Market.

 

Pen Argyl Web Design by Lark Design

We are big fan of Laura’s company,  Lark Design located in Pen Argyl, PA.  The designs are top of the line and we are impressed with her method of business.  

They spend the time to analyze their clients’ needs and matches that with exactly what the client expects in terms of both obtaining leads and matching the branding of the website to the company goals.

We at Yooter endorse her work and are proud to consider her a partner.    If you have any questions at all just contact Laura on her website and see what she has to offer.

She will work hard to help grow your business and online branding.

 

 

We make markets