SEO in Reading, PA

We offer a wide geographic area of service, covering the whole planet,  however we enjoy clients in our local market,  Reading,  Allentown,  Harrisburg and Pottsville, PA because it allows for more face to face meetings.

We have established ourselves as a leader in the area,  in business since 2004 and the owner has worked hands on with SEO since 1994 we pride ourselves in being the top SEO agency for larger firms since the inception of search engine optimization.  

Our client list speaks for itself.    We would like to work with more firms located in Pennsylvania.    It’s our home state and we believe that we can best assist clients in that market.

 

We have a spot open for a new client

  These are somewhat rare.  Though we do take clients on continuously it’s a rare event where we have availability for a larger firm.   Typically that would encompass a Fortune 500  company.

As you probably know we typically cater to larger firms.   And since a space has opened it is a rare opportunity to have the same team work on your SEO and Digital Marketing that worked most likely for your competition in the recent past. 

Feel free to contact us we can help.

How to switch a website domain name from an SEO perspective

Sometimes we get questions from our clients regarding how to switch a URL for their website.   This actually happens quite often.  A company was purchased,  the company decided to change the name,  or they just finally secured the domain they wanted for years.  The reasons for a domain name change are more numerous than the actual steps in doing it.

The end result is now you are given the task of changing over a website from the old domain name to the new one.    You want to do this with as little pain as possible in terms of your rankings in Google.   You worked hard for those rankings,  you don’t want to lose them.

Well here is the the non-standard checklist.   Then we will go on with the standard one.

1 – The domain name you picked,  was it owned before?  Did you buy it from someone?   Was the domain used for spamdexing?   Was the domain name flagged for sending out even standard unsolicited spam?    

Believe it or not this matters, and it matters huge.   Many business owners purchase “the perfect domain name”  only to realize the domain was flagged eariler and that’s why it’s on the market for purchase.    It could take YEARS to clear with Google that the domain name is no longer associated with the pervious owner, and that penality that exited before, will still exist when you purchase it.   We’ll get to the email spam part shortly.   The jury is still out with expired domain names.  Technically a penality shouldn’t transfer, but there are many reported instances where it DOES carry over.  Do your homework.

If you still decide to go though with the purchase,  remember you’ll have to go begging Google to allow your new domain name into the index.   Matt Cutts once stated it will take years to remove the penality on it’s own without manual intervention.

Regarding the sending of unsoliticed email.   You might not get penalized in Google, but boy you’ll never be able to send out an e-mail to any client from that domain name since it would be listed in ever spam filter on the planet as a known spammer.

The message is simple, research before you purchase.

2 – You did your checks,  the domain name is clean.   Now they are asking for a huge amount of money because it’s an exact match for a keyword you are looking for.   You don’t want it for branding reasons,  you want it because you sell Green Widgets,  and the domain name is “greenwidgets.com” .  Exact match domain names don’t do what they used to years ago in Google.   In fact sometimes it works against you in some circumstances.    Don’t buy a domain name just because it’s an exact match, but it because you believe your customers will remember you better.   Google as often said don’t write content for their search engine, write it for your users.  The same concept is for domain name selection.  If the domain is clean,  and you are buying it for your customers, not to “game google”.   Good for you!  

3.  Make sure you have webmaster tools verified on both domain names (your old and your new one).    You would not imagine how many companies still don’t do this.   

After the domains are verfied as admin.  Continue reading,  don’t do anything else until that is accomplished or else you’ll only be able to part of the job and you will encounter some problems.

Request a full spider of the new domain name (both for mobile and desktop, we’re assuming you are using a responsive design,  if not go back and make sure your site is responsive before continuing,  bad things happen otherwise).  

4 – Now you have figure out the best way to move your content over to the new domain name without going to page 500 in the search engine.    Now setup a 301 redirect with page matching from url to url.

http://www.oldexample.com/hello
now 301 redirects to
https://www.newexample.com/hello

Not a 302 redirect,  not a meta refresh,  not “click here to move on” ,  you need to use a 301 redirect.   Nothing else really will solve the problem.

Also notice we are listing https:// rather than http:// for the new domain name.   We’re assuming both responsive and secure, both are suggested by Google.

5 –  Request a full spider of the old domain name.  You’ll be greeted with an error since it’s 301 redirected to the new domain name.  This is expected.  It’s basically telling Google “spider this site” and that site is redirected,  notifying google that the redirect exists.

6 – Contact everyone and anyone that is linking to your old site, notifying them of the new url.   301 redirects work, but they are not 100% effective.   You would rather have clean links than redirected ones.

7 – Update your social media.  Though this doesn’t (in all cases) directly impact your SEO,  it does give you another channel to inform your customers and partners of your new domain name.    Hoping to help them remember to update their links to your site.   Plus Google does read the Social media content as best it can,  so it will help in some instances.

8 –  Continue to follow up with the partners that did not update their links.   You need to keep on top of them as best you can.   The more that update their linked url the better it will be for you in the long run.

9 –  Google has a VERY long memory.   It would attempt to respider the old site in a year or two,  you’ll see your webmaster tools light up like a christmas tree with errors if everything was not 301 redirected properly.     Keep up with this.  If Google was trying to respider your site,  you can bet the reason they did is because there was still enough links and mentions out there to keep the old domain valid.   Meaning that their is still some popularity you can squeeze from the old domain to the new one.    I wouldn’t wait for Google to find the old URLS that you didn’t redirect,  I would proactively go and find and redirect them.

10  – Go back and follow up with this list, make sure everything is done to the best of your ablity.   Every moment you waste doing something else isn’t helping your ablity to move the domain name without penality.

11– One last thing,  make sure you update your site in Google Maps,  Webmaster tools,  Local listings, ect.   If these are not updated it will look poorly on your company. 

Science using Crowdfunding is really going to work.

There are a million reasons I back this project. The cost vs payout ratio (100k per year) to observe this star (KIC 8462852 / Tabby’s Star) makes it a worth while project. It comes down to three possible outcomes. The first and most likely being a comet storm of never seen before proportions. We’re talking a comet storm that can and has blocked a Star even larger than our sun by 22%. It could be a combination of events or thirdly it could be Aliens building a Dyson Sphere. A Dyson Sphere can take many forms, bubbles or rings, swarms or even shells, but the most common “feasible” variation is a collection of Earth to Moon sized satellites that collect or redirect light from their star for various purposes but primary for power generation, Each of these structures are near the star, blocking large amounts of light from it. If it is Aliens building a Dyson Sphere of that magnitude it would be safe to assume that we are roughly in the same position relative to them as a snail is to us. If that doesn’t change our viewpoint of each other and our position in this universe nothing will.

The point being that Tabetha Boyajian outlined exactly what is wrong with current science funding on the kickstarter project page. Some really worthy science may never see the day of light without a Kickstarter type funding project. This science most likely will be funded, due to the low risk / high payout nature of it. However I bet for every worthy cause we hear about, we miss hundreds because funding or resources are never allocated to worthy research. This case was special as it has some strong international media attention and the story makes it pretty amazing.

However not all science has such luck. Crowdfunding is a difficult thing, especially when the majority of people on those crowdfunding sites really don’t understand the very technical science.

This might (and appears to be) a valid way to get projects funded. Now since we mostly admit that crowdfunding can work for science, the question becomes how can it make the most sense. Not every project really should get funding and resources at the expense of more worthy projects. However opening up crowdfunding to the mix allows for more chances at less guaranteed returns. So those longshots do get funded (As in Tabby’s Star) something where if that longshot does pay off you’re talking a planet wide change in our stance and position in the universe. If there is even a 1 in a trillion chance I’ll buy it.

The problem is how to you validate science like this. How do you make sure that the crowdfunded idea doesn’t get killed before it starts (IE: Money lost on one project makes people less likely to invest in another). I think we might work on a website with many of the same attributes as Kickster but has a voting option, like reddit that allows other peers to vote (thumbs up or down) on a project. That’s done keeping the identity of the peers a secret (or public should that be the consensus) but the combined results are public for the users.

Basically a peer reviewed system for KickStarter. So if I stumble upon a science kickstarter with a 1 star rating saying that my investment into this project will make little value, whereas another one has a 4 star rating making the science and investment more sound.

The most hyper simplistic version of it would be if you could restrict a subreddit to .edu emails that only link to Science Kickstarters might even work as the rating system for kickstarter projects. We can’t use money invested figures because for example above I pointed out I really like the low cost high risk nature of this.

The 1 in a million shot of a detection of a possible extraterrestrial civilization with real science. Total cost $100,000? Sure count me in. The science is sound. This should have a pretty high rating on our voting system.

Another project to see if a daisy would grow exposed in space. Total Cost 1 million and because of a social media campaign it reaches its goals. I would hope that our rating system would clearly let the investors know that this isn’t real science and they most likely wasted a million dollars.

All the projects should include their rating on their description. Live pulled from the organization’s servers So the layman at least has guidance from the ones that have the education surrounding it yet at the same time have zero direct influence over if a project gets funded or not.

Things to do in PA

MINOLTA DIGITAL CAMERAWe are impressed with this facebook page, Things to do in PA and it’s corresponding website day trips in PA The fan page went from zero to thousands of followers within a matter of days.  All organic, all viral and for good reason.

The fan page highlights events, establishments and restaurants in Pennsylvania.   Many of these things are not well known, such as a hidden gem of a restaurant located in a smaller town in Pa, or an Event that never gets the attention it deserves.

The now popular fan page is the place to be to find out what to do when the weekend appears.    Things to do in Pa tries to focus on selecting one or two items per region within the state per day.   So you can be pretty sure that a near local event within driving distance of you would be found. 

Individuals can also post to the wall if they found something that was missed.   Businesses, events and others can get their venue listed (after contacting though facebook).

Be smart, don’t be stuck on a weekend without anything to do,  follow Things to do in Pa.

pass and stow ………

 

SEO D-DAY : Welcome to Mobilegeddon

google-mobile-friendly-labelMobilegeddon that’s the name that the industry is calling it.   Google has been saying for years to make sure your website is mobile friendly.

So Google arbitrarily announced that on April 21, 2015 all websites will be mobile friendly,  if not they just won’t rank in their search engine.

Simple right?   Well the problem is that many websites are still not mobile friendly.   You’d assume that virtually every company would have hired professional SEO services and then had their website redesigned to reach this deadline. 

However we are finding that not many companies have choosen to be proactive and as of today still do not have their websites based on a responsive design format.

It’s somewhat shocking the sheer number of websites that do not carry the “mobile friendly” description on Google Results.   Either these companies don’t care about their rankings or they just were not aware of the deadline.

The end result is if your site is not responsive,  bad things are going to start happening as of today, and most likely will get progressively worse as times goes on.

Redesign your website, this should have been done yesterday.    If you need help selecting a developer, contact us.   We have worked with more developers that we can count over the past 10 years.

 

81% of websites will be affected by Google’s responsive design requirement

It’s going to be a bad day for many companies.  

Google has been rolling out the responsive design requirement for the past few months, but this will intensify over the next few weeks as Google gives a “boost” to companies that have a responsive website, and by default pushes down the companies that do not have a responsive design website.

It’s going to be ugly if your firm has not brought their website to modern standards.

 This should not come as a surprise to most people as mobile devices  have become nearly a majority of  search traffic.    

 This so-called deadline is really Google’s way of forcing their search experience as useful to the end-user.

 The way Google views this is almost purely from an end users perspective. They do not want to send their mobile viewers to something that doesn’t display properly on their phone.

 Seriously call your developers and tell them to start the responsive design project. If you do not have a web developer contact us, we have a decent list of vetted web designers and developers.

Google News buries news of Google’s FTC investigation

manual-penalty3Not surprising,  Google News has buried the well linked FTC investigation into Google.

For many long time readers of Yooter,  you’ll know that we have been tracking “awkward” results when there are specific criticism of Google or it’s partners.

Google claims that this is just a computer algorithm, and there is no human intervention.    Sure,  thing, because an FTC investigation into the public  company wouldn’t bat an eyebrow or gain any backlinks to make it relevant.   Right?

Manual actions take place enough at Google to justify a tab on Webmaster tools to inform each webmaster if their results were manually tampered with.   But a glaring story about Google is not manually modified?

Many of us were born at night Google,  just not last night.

 

 

iPhone 6 Plus and the Note – What does this mean for marketing

size-comparison-600x327In case you haven’t noticed,  in many cases phones have been getting bigger, bigger and bigger.   This trend does have an upper limit.  People are not going to be carrying TV sized phones in their pocket.  But at the size of an iPhone 6 plus or a Note,  we are seeing a much longer time spent on a webpage than via a standard mobile sized device.   These people have a lower bounce rate,  and are approaching Tablet statistics.

Their conversation rate for ecommerce is close to that of a tablet,  in other words an iPhone 6 plus for all intents and purposes is an iPad Mini.

This means that larger but reasonable sized mobile devices are helping to increase sales for many online business owners.

If your site is responsive,  you don’t have to worry much about “having your site fit”  because it already does.   However if you are one of the slow pokes that still has a non-responsive site,  then we urge you to correct that issue.

What basically happened is these large iPad mini sized phones appeared that carry conversion rates like tablets.   Google started penalizing sites that do not have a responsive design.    Leaving owners with little choice to either go with a responsive design or be left ranking for nothing when those mobile users are searching for your product.

This makes it important to ensure that you build your site in an adaptive format.   We know this is old news,  but the problem we have is that many companies are still not adopting best practices.

 

 

 

 

 

 

 

 

 

 

Ask Google and Google replies, no one needs to visit your site.

Honestly Google is gunning to be the end destination,  not just the referrer of information.    Searching “Men at Work, Overkill”,  This is the result page.

men at workRight to the Youtube video (owned by Google)  of course displaying results like this mean that your Men at work fan page most likely won’t get any traffic.

It doesn’t end there though,  let’s try looking at lyrics.

lyricsNotice something, did I have to click on to a website, or did the result just show up directly on the results page?

The more you read into this the more you start to realize that the more Google goes in this direction,  the less likely it will be for your website to achieve traffic organically from the search engine.   Let’s check the weather,  For sure weather.com or some weather agency will show up right?

weatherWrong…  there I am again,  never leaving Google’s results page.

This is starting to display more than just a pattern.   We have tallied at least 60 differing types of normally high trafficked keywords that as of just a few years ago would lead to the authority site,  now that authority site is Google.Com

Well let’s figure out what a turtle is,  I’m sure some authority website will give me some decent information regarding a turtle.

turtleOh nevermind clearly that authority site is again, Google.com.

Personally I don’t like this direction.

We make markets