Can Darrin Stevens Define an Ad Agency

Bethlehem, PA – Exactly what is an Ad Agency?  Is it Darrin Stevens from Bewitched? We have been mulling the definition of Ad Agency / Advertising Agency for the past few years and thought it was worth the discussion.

 Search Marketing and Search Optimization has been somewhat, well very, excluded from the Ad Agency / Marketing Agency area.  We decided to research alittle more into this.  When we search for the definition of Ad Agency we get this from wikipedia.

 An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for their clients. An ad agency is independent from the client and provides a outside point of view to the effort of selling the client’s products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.  Source : Wikipedia

Well by this definition, Search Engine Marketing and Search Engine Optimization are Ad Agencies.  Both go and buy ads across Google Adwords, Yahoo Search Marketing or MSN AdCenter. 

So why are the Ad Agencies so worried about these little mom and pop shops ? By all measures, even the largest SEO / SEM firm is tiny compared to the large Ad Agencies, but the problem is the SEO / SEM firms rate of growth.

In the next few years, SEM is set to overtake Print Media (this however is debated, many already believe it has as early as of 2002-2003 when SEO is factored in, due to the manpower allocated to rewriting copy on sites, metas, mod-rewrites, sitemaps, recreating html versions of flash websites, begging for others to link to your site… the list goes on forever). This factor alone should catch the traditional ad agencies attention.

Yooter InterActive for example has clients such as Primedia (NYSE: PRM) and Allscripts (Nasdaq : MDRX) but it wasn’t their ad agency that provided it.  Those companies sought out SEO themselves (and are happy they have).

Does this mean that Search Engine Marketing has hit mainstream? Yes! But not for the traditional ad agencies,  they are still thinking print ads even as the the floor is being swept under their feet.  The Search Engine Optimization industry has almost hit the breaking point of actually making it into mainstream.  The problem is the larger firms are seriously lagging behind the the SEO aspect of their site, we suspect it’s because the Ad Agencies do not have the in house resources to successfully SEO their clients site.

This is understandable since there in our opinion at most 2-3 dozen true SEO experts out there.  In short, there isn’t enough resources for the Ad Agencies to pick up.

 Every time we login,  we see firms that have 1/10th the marketing budget outrank the larger firms by multiples.  However this smaller firms are far more savvy when it comes to Search Engine Optimization, and they won’t have 1/10th the budget for too long, they will grow at least online dramatically.

It’s a total failure on the Ad Agencies part, a disservice to their client that has far reaching aspects, such as a dismal ROI they are providing to their client in regards to the organic search engine results.

When clients allocate 20,000 or more to a website,  but it does not show up at all in the natural results,  forcing the client to pay another 20,000 in pay per click charges because of the lack of in house skills for SEO.

To make matters worse, a recent study pointed that nearly 80% of the searchers will click on the first organic listing rather than the first paid listing.

In short, because the ad agencies are scared of the search optimization side,  the clients suffer an 80% loss in traffic but increased marketing costs as well as billiable Pay Per Click hours stuffed to the client by the ad agency.

This leads to the question, exactly what side are the traditional ad agencies on?

In our opinion, Darrin Stevens still has what it takes in 2006, because the ad agencies are still stuck in the 1960’s.

 

 

 

 

Massive Growth in the Search Engine Optimization field

We think you should take the time to read this article regarding massive growth in the SEO and SEM world, of course we are biased since we wrote it for Create Magazine.

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Yahoo Surrenders to Google

“We don’t think it’s reasonable to assume we’re going to gain a lot of share from Google,” Chief Financial Officer Susan Decker said in an interview. “It’s not our goal to be No. 1 in Internet search. We would be very happy to maintain our market share.”

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What a bunch of cowards.

 

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Google to Censor Results

Online search engine leader Google Inc. has agreed to censor its results in China, adhering to the country’s free-speech restrictions in return for better access in the Internet’s fastest growing market. Full Story

This is perhaps one of the biggest cave in’s to China we have seen in recent years.  In short,  if you post anything negative about China’s oppressive tactics, you can be ensured that Chinese viewers will never find it.

 

Google Stock takes a dump on DOJ Lawsuit

NEW YORK (CNNMoney.com) – Google stock posted its largest single-day loss ever Friday as investors showed concern about prospects for the Internet advertising market and the company’s role in a Justice Department lawsuit about Internet searches.

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Feds Want 'Google Porn' Database

The Bush administration on Wednesday asked a federal judge to order Google to turn over a broad range of material from its closely guarded databases. The move is part of a government effort to revive an Internet child protection law struck down two years ago by the U.S. Supreme Court. The law was meant to punish online pornography sites that make their content accessible to minors. The government contends it needs the Google data to determine how often pornography shows up in online searches.

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v7ndotcom elursrebmem – Yooter at #26

After admiting that we were outgunned in a recent post, we have now shown up across most datacenters for the keyword  v7ndotcom elursrebme at postion number 26 (page 3)

This is managable, we will need to increase the content on the thread as well as our link popularity.  We have taken several steps for our entry v7ndotcom elursrebmem but it’s still very early in the contest, and after the first volley we have shown at #26.

Wish us luck.

 

Free Promotion for all v7ndotcom elursrebmem contest entries

It appears that the Association of Search Engine Spammers just made an offer to provide free links to any website that is part of the v7ndotcom elursrebmem contest

The only rule is that you must put a paragraph of content and mention the phrase v7ndotcom elursrebmem in the text, then you are free to link to your contest site.

The funny thing is that most SEO experts would of done that anyway to increase the link relevency.

Feel Free to legally Spam Away on their v7ndotcom elursrebmem

v7ndotcom elursrebmem heats up

We have to admit that we seriously misjudged the level of competition for this keyword.  At first we assumed that it would be roughly equal to the SearchGuild contest of 2004,  boy were we mistaken,  after a quick rerun of our test (we measure the level of activity via blog search engines to see the level of increase of posts regarding the keyword v7ndotcom elursrebmem we have no choice but to admit that the level is far greater than expected.

Hence we are going to have to pretty much throw more resources at this (don’t worry clients, not at the expense of your accounts).

But this means war,  and based upon the first volley, it appears we got our butts handed to us. For example some of our errors were to inital just use one of our partners websites, Sqlspace.Com, assuming that it’s 2000 plus members, if they knew the contest was active would help,  well they have, but not to the extent that we needed them, the thread is located at v7ndotcom elursrebmem .

We are hoping the calvary will come when the other mods at Searchguild formalize a strategy for this.

We make markets