What is Pay Per Click Marketing?
Pay Per Click (PPC) is an online marketing model in which traffic is directed to websites by advertisers paying the hosting provider, (such as Google Adwords), each time their ad is clicked. Advertisers bid on keywords that are relevant to their target market, at which time those ads will appear in the search results (often identifiable by being in a highlighted box at the top and labeled as “Ads” or “Sponsored Links”), and/or on relevant websites.
How should PPC Marketing be used?
While Search Engine Optimization is probably going to be your best return on investment, simply because you won’t have to pay for your visitors on a per click basis, Pay Per Click does have it’s advantages. PPC allows you to target keywords that have a much higher difficulty to rank for organically. When used together with a successful SEO Campaign, the PPC budget can be maximized, since we won’t waste money bidding on keywords that we already rank well for.
Another advantage of using a PPC campaign is that it allows you more control over certain keywords. You will be able to put your ad into the desired position, whereas some organic SEO results (while ideal) can vary.
Why Choose Yooter for PPC Management?
Yooter uses one of the largest network operators, Google AdWords, and follows their guidelines closely. Google Adwords allows changes and updates to clients accounts quickly and often in real time. Yooter’s goal will be to set up an effective PPC campaign that is beneficial to the client. The process will consist of intensive keyword research, careful bidding, and ad copy compelling enough to click on.
Also, when used in combination with an SEO campaign, we try to reduce a client’s Pay Per Click budget as much as possible by ranking for those terms organically and not waste time/effort bidding on keywords we already rank for. We can also place greater efforts towards achieving organic rankings for keywords that have a high cost per click rate.