Is MSN going to Buy Yahoo?
Industry rumors have pointed that is very possible. With MSN’s sagging market share, Microsoft can no longer bet that Vista will be the saving grace by doing the same thing that Microsoft did to Netscape, by making MSN search the core of the new OS.
MSN’s best bet would be to buy Yahoo! and gain instant marketshare. Microsoft has the dollars, and Yahoo! has the market share that MSN badly needs. Combined Yahoo! and MSN could pose a threat to Google, however not combined, Google’s marketshare is greater than both of them combined.
If Microsoft is really serious about Search, they have to fully expect they are way behind the ball on this, and must purchase Yahoo! in order to be competitive.