Migration to HTTPS does not boost rankings

According to Search Engine Land, moving to HTTPS did and does not move the needle. It did nothing to increase or decrease company rankings in Google.

Things were nearly identical the week prior and week after moving forward. Even after a complete respider.

This is not a surprise, and to be fair Google did say it was a minor increase.

We were hoping that this would help increase rankings, however after a robust trial on our end with clients (and reading the report from Search Engine Land) we can say with near 100% certainty it does nothing for your rankings.

This does not mean that it won’t increase rankings in the future, but for today it does nothing at all.

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