We’re ad agency reviews experts, so our clients know they can trust us with their campaigns. We audit the results of advertising agencies, and annually or more often, we do a complete makeover to ensure that firms are getting what they need from an SEO company and social media marketing.
We understand the need for full-service agencies to control the entire campaign, but we are hired to review them. We offer valid discussion points that you can bring up to your agency. For a small cost, you have an expert review your agency’s work.
We don’t develop websites; we make sure they do what they are supposed to do. Such as rank well in Google or have increased lead generation or increased sales.
Each time we are contracted to review, most clients expect a 10-page hard-hitting document typically delivered unbranded that can *almost* be forwarded to the agency as if it were written internally.
These reports serve as talking points with your agency. It’s not meant to give the advertising agency a headache; these are designed to increase the productivity of both the agency and the client. During a meeting, a report in hand like that tends to force into the open some practices that warrant a good debate.
Some common and not so common issues in recent years:
- Traffic was going down. The agency was targeting the wrong keywords. They kept using industry insider language when all their clients were using standard terms.
- PPC spends skyrocketed. Organic traffic plummeted, and the agency was trying to cover it with additional PPC spend. The reason for the plummet was a manual action in Google. We had to fix this for the agency.
- Leads are down 10%. The agency decided to reorganize the website, burying the contact form more profound in the menu.
Usually, the majority of advertising agencies grew into SEO rather than being found in it. So for most cases, they are reliable. However, for large sites or challenging keywords, they are somewhat out of their league. This allows us to expertly cover the client and ensure that the agency is living up to its promises.