In case you haven’t noticed, in many cases phones have been getting bigger, bigger and bigger. This trend does have an upper limit. People are not going to be carrying TV sized phones in their pocket. But at the size of an iPhone 6 plus or a Note, we are seeing a much longer time spent on a webpage than via a standard mobile sized device. These people have a lower bounce rate, and are approaching Tablet statistics.
Their conversation rate for eCommerce is close to that of a tablet, in other words an iPhone 6 plus for all intents and purposes is an iPad Mini.
This means that larger but reasonable sized mobile devices are helping to increase sales for many online business owners.
If your site is responsive, you don’t have to worry much about “having your site fit” because it already does. However if you are one of the slow pokes that still has a non-responsive site, then we urge you to correct that issue.
What basically happened is these large iPad mini sized phones appeared that carry conversion rates like tablets. Google started penalizing sites that do not have a responsive design. Leaving owners with little choice to either go with a responsive design or be left ranking for nothing when those mobile users are searching for your product.
This makes it important to ensure that you build your site in an adaptive format. We know this is old news, but the problem we have is that many companies are still not adopting best practices.