Google to show click fraud stats to advertisers
Responding to concerns about click fraud in the online-ad industry, Google will be revealing to advertisers the number of invalid clicks on their ads with changes it’s set to make to its AdWords system late Tuesday.
Now advertisers will be able to see the number of invalid clicks Google found, as well as what percentage that represents of total clicks registered, said Shuman Ghosemajumder, business product manager for trust and safety at Google.
Personally, I think they should have the Enron hounds in there for verification purposes. Numbers from Google never seem to accuraetly reflect reality