Forget the Superbowl – I want to spend my ad dollars on Google
It’s an intresting read. It appears that more and more major firms are allocating resources to Search Engine Optimization and Search Engine Marketing rather than TV… even the Superbowl is feeling the effects of this.
Overall network ad sales are flat, as major advertisers continue to shift their marketing spending away from TV. Nontraditional advertising, from direct marketing to Internet search ads — all text and no pictures — is booming, a factor that helped Google’s share price balloon to $400 last month, while traditional media companies remain stuck in neutral.