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Conventional SEO / SEM TERMS

1) Search Engine Marketing (SEM) – Pay Per Click Marketing
2) Search Engine Optimization (SEO) – Designing a site in a fashion to rank high
3) Algorithm – Formula used by the Search Engines to rank sites.
4) Keyword – What people type in the search box.
5) Domain Name - How most people find your site.
6) Domain Registration – Where people buy domain names
7) Webhosting – The place to 'put' your website
8) ICANN – Authority that controls the Domain name registration process.
9) Google Sitemaps – an XML / RSS feed to Google.
10) Statistics – Tracking Visitors and how they came in and left your site
11) Blog – Easy to update web pages
12) RSS / XML – Really Simple Syndication
13) Directory – Listing of sites that is human edited.
14) Google – Search Engine / Portal
15) Yahoo – Search Engine / Portal
16) MSN – Search Engine / Portal
17) Tier 2 Search Engines – Smaller Search Engines
18) DMOZ – Open Directory Project
19) Yahoo Directory – Directory Run by Yahoo
20) Link / Backlink Popularity – How many sites and what kinds of sites are linking to you.
21) Anchor Text – What is the 'keyword' they are linking to you with.
22) Title Tag – Part of the website that shows up in Search Engines as the 'anchor text' to your site.
23) Text Link – A non complicated link that does not use images.
24) Image Link – A non readable search engine link
25) Flash – A programming language not fully readable by the search engines
26) Redirects – A method of moving visitors from one URL to another
27) URL - uniform resource locater or Internet Address
28) IP – Internet Protocol (normally a number)
29) Keyword Density – How many times a keyword is on a webpage
30) H Tags – Used to define the start of a topic on a page.
31)CSS – Cascade Style Sheets (used to create look and feel of websites)
32) Code 301 – Permanent Redirect
33) Code 302 – Temporary Redirect (Can get your site delisted)
34) Code 404 – Page not found
35) SearchGuild.Com – SEO forum
36) ROI – Return on Investment (Not really an SEO term, but very necessary to say the least.)
37) Pages Indexed – How many pages the search engines see of a website
38) Spider – Search Engine Robot that goes out and checks websites to find new content.
39) Robots.txt – File that tells the Robots where they are not allowed to go.
40) SERP(S) – Search Engine Results Pages
41) Pagerank – Patented Method (of many) on how Google ranks Websites.
42) Trustrank – Patented Method (of many) on how Google ranks Websites.
43) URL variables - '?','&' and '%' and other non standard outputs in the URL.
44) Adsense – Google Ad program for webmasters
45) Adwords – Google bid program for webmasters
46) Overture (Yahoo Search Marketing) Yahoo bid program for webmasters
47)Yahoo Publisher – Yahoo Ad program for webmasters
48)Static Page – Page output is just normal html
48)Dynamic Page – Generally the website is Database Driven
49)Database – a method of storing data into tables
50)MySQL – Opensource Database
51)MSSQL – Microsoft Standard Database
52) Trackback – Method used to notify another blog that you wrote in your blog about them
53) Ping (Blogging) – Method used to notify Blog Search Engines that you updated your site.
54) Submission – Outdated process of getting indexed, rarely produces rankings.
55) Alt Tag – Image Tag description.
56) local search – Search Engine search for local businesses.
57) Google Guidelines – Google's very incomplete guidelines on how to build a website to rank.
58) Blog Search – Google new RSS search engine.
59) Video Search – Searches Video Content.
60) Google / Yahoo / MSN news – News Search Engine.
61) PHP, ASP, Cold Fusion – Web Languages (Server Side)
62) HTML, Javascript – Web Language (Client Side)

Controversial Terms:

1)Google Bomb – Using massive text links to increase rankings
2)Sandbox Theory – Auto penalizing of new sites in Google
3)Google Bowling - Using Massive text links to penalize competitors.
4)Banned – Not showing up in the index
5)Penalty - Google, Yahoo or MSN inspired punishment in the Rankings.
6)Scrapers – Sites that steal content from others simply to get higher in search engines.
7)Spamdexing – Filling the SERPS with garbage results.
8)Google Dance – Differing Data Centers reporting differing SERPS.
9)BlackHat – Using unapproved methods of gaining higher SERPS.
10)Whitehat – Using approved methods of gaining higher SERPS
11)Link Farm – A page that has no purpose other than to link out.
12)Cloaking – Serving differing content to the Search Engines than to normal visitors.
13)Comment Spam – posting in someone's blog for the purpose of attracting traffic to your site (via search engines)
14) Reciprocal links – linking 2 sites together, both ways.
15) Code Swapping – changing content when good rankings are made.
16) nofollow tag – tag added to tell search engines not to follow link.
17) Doorway pages – Pages designed only to rank in the search engines with no real content.
18) White on White text – very old method of 'cloaking'.
19) keyword stuffed alt tags – very old and crude method of ranking higher.
20) Click Fraud – Clicking on competitors ads just to drive up their PPC costs.


This is by no means a complete document, however it does show a sampling of how in depth the search industry is.