Click Fraud in the Double Digits
It’s not rocket science, the fact that click fraud exists in the double digits. One Agency claims it’s 14% however another pegs it at nearly 20%. Automated Click Fraud Detection from TabooClick is showing another story, in fact the system went live today and they have reported with over 1000 test users that the BETA system detected some crazy levels of click fraud, in fact one user reported clicks from one of the search engine bots hitting the PPC system of another search engine. That is nothing more than an outrage.