Google recently has been sending tons of garbage traffic to company sites. They claim it’s not them, however the evidence is clearly mounting that Google IS doing this. We’re not exactly sure why, but the traffic they send NEVER converts, always clicks around in a awkward pattern.. then vanishes. Everyone else that we receive traffic…
A few months ago everyone was talking about Phantom, then Panda and all the other search modifications Google does to themselves (RankBrain, Penguin, Etc). However recently we’ve been seeing more and more rapid fire succession of changes, Some of them are rather huge. For example we’re seeing Google Push AMP, while pushing mobile, while pushing…
Let’s face it, there is a bunch of information out there regarding RankBrain a machine learning (Artificial Intelligence) part of Google’s ranking system and it’s confusing. Here is the most simple explanation. One Suitable for a client to understand. If Google has not seen that specific search before. Rankbrain goes though as much information as…
There are reports coming out of Europe that the SERPS are changing wildly. We in the United States are waking up to some wild changes for some of our clients, and minor if any changes for others. We have not seen wild changes in Google’s rankings in quite some time. Over the past few years…
This is a question that many CMO’s think about. If you were to hear it from many traditional advertising firms you’d think that SEO is somewhere along the lines of an afterthought. If you were to hear it from a PPC firm, you would think that SEO is a bunch of tricks that can’t ensure…
Search Engine Land SEO just published an article that basically states that real SEO’s comply with Google’s Guidelines. Google declared war against SEO, or better said old school SEO. 10 years later Google shaped the SEO industry to the point where SEO’s now align themselves with Google rather than “against” the search engine. Google’s victory…
There are quite a few names for Political SEO. Election SEO, SEO for Politicians and a dozen other variations. The end result is always the same, a politician or his operative hires an SEO firm to help build a brand that they could trade on. To actively monitor and work with Google, Facebook, Twitter and…
A checklist of sorts for a Political SEO operative. Nothing like this exists right now in a report format, so this might help you if you are doing digital campaign for your candidate. 1 – Adopt a blogging platform, We suggest WordPress. The reason for this is that you need a rapid response tool that…
Why do political operatives hire SEO firms? The reason is simple. Political Elections require super fast turn around between attack ads and responses. They require 24/7 vigilance over what is being said about the candidate and a way to respond within minutes within Google’s results. If a competitor launches an attack ad saying “Joe approved…
Political SEO is a short term, but high pressure discipline within the general SEO industry. The problem is that SEO typically is a long term project, however Political SEO is short term, high pressure “must respond to my competitors attack ad tonight in Google rankings”. The campaigns generally end on or very near after election…
We work hard to comply with Google Guidelines. Though typically that means you don’t shoot up in the rankings overnight, it also means you don’t crash the next day. Our methods have always earned respect in the industry. Even from Google itself. It’s not everyday that Google gives a nod on Twitter to an SEO…
We all know the difficulties in Political SEO. The short timeframe, the need for 24/7 rapid response from content to ranking in Google for anything plastered on DrudgeReport, Digg, Reddit or any other political outlet that casts your client in a negative light. The work is hard, harder in many cases than traditional work with…
As you are well aware we are slowly entering into political season, Political SEO and Political Social Media are become more and more of a piece of fundraising, campaigns and ultimately voters. Social Media has a tendency to spread news, both true and false faster than anything we have seen before. Now a story could…
You would think that SEO is SEO. To an extent you are right. Political SEO should not be any different that SEO for your business. The problem is it is not. Only in very limited cases is reaction time done in minutes, or hours for Business SEO. You see market forces, you develop products or…
When elections become heated, ranking or not ranking for a term might be enough to sway a vote. For tight races this means winning or losing an election. Political SEO is now one of the cornerstones of a valid political campaign. It’s as important as TV ads, Print, Signs and other types of advertising. It’s…
The last thing a politician needs is to rank poorly, or worse, rank well for terms they don’t want to rank for. We have done extensive work for some of the biggest names in Politics. Typically it’s through their advertising agency that subcontracts the Political SEO to Yooter. Though we do accept accounts directly though…