Sometimes one asks why many SEO firms are good at Social Media? The question is pretty simple. SEO firms were the first social media ad agencies, for good reason.

How else were we to obtain links for our clients?

A few years ago we were faced with a dilemma, how can we increase our clients rankings in Google without violating any guidelines in the process. The idea was the same as always, make good content… but how did we notify the world that the good content is at our client site?

Years ago that was normally done via a press release.. we’d shell out X dollars for a press release service and then cross fingers that the right people found it.

We still do press releases, but if the content is good we make sure it’s released out on Twitter, Facebook, Digg, a short Youtube video to go with it, we blog about it, in essence we push out a full social media campaign to get the world out.

It’s why SEO firms were the first Social Media Marketing Agencies. It’s because it was the only real valid way to attract attention to our client and their content using unpaid media to reduce our client spend and increase their ROI.

Let’s face it, most companies invest very little in high ROI advertising Search Engine Optimization and Social Media, instead choosing to invest in lower ROI branding and traditional campaigns.

A typical national TV campaign would most likely buy 10 years worth of SEO and Social Media, but the overlooked fact never promoted by the advertising agencies (they lack the skill set to make a profit from it) nor the CMO of the company because of the advice from the advertising agency.

“The Gold is over here people, but don’t tell the client.”

Honestly by now many companies should be spending at least 30% of their advertising budget on Social Media and Search Engine Optimization, at least the firms that normally blow their spend on TV, Newspaper, yellow page and Magazine Ads…

That’s my personal opinion as the founder of Yooter InterActive, it’s what I thought the industry would move towards circa 2004 when I started the firm and slowly it’s becoming more and more of the truth..

We wanted to thank AOL for allowing us to help with some digital marketing issues (mostly SEO) with Popeater, asylum.com , TMZ and others..

We at Yooter InterActive Marketing just wanted to thank Zagat ( http://www.zagat.com ) for allowing us to help with some search engine optimization issues.

We at Yooter InterActive take pride in the fact that we were one of the first firms in the country to adopt social media as our primary route to online advertising. We have become experts in Twitter, Digg, Facebook and others.

With the record growth of Twitter for example, we have been able to service our clients to extreme levels that other advertising agencies have yet to adopt as a core method of advertising…. but doing well in Twitter is meaningless if not combined with other advertising aspects.

You need a robust blogging platform, you need a robust mobile plan (that includes Twitter), you need a presence on Digg, you need a robust website and you need all these working as a well oiled machine to make it happen.

It’s the online equal to a comprehensive integrated advertising program, and that’s just not one aspect of social media, it’s the whole farm that needs to be thrown at it.

In this recession, social media and SEO will deliver the highest ROI of all marketing forms, if done correctly. Correctly being the keyword.

Search Marketing has been booming during this recession according to adweek.

Many of the more innovative firms that have focused on SEO, SMO and SEM have been growing in leaps and bounds. We view this report as vindication of our initial thoughts when Yooter was formed that the future of advertising and marketing is here.

During a recession, the first thing to go is advertising. It has been like that since the beginning the industrial age, it will continue to be like that in the future. This is not debatable. Though if you dig hard enough you might find one firm (notably P&G) that increases spending during recessions and even during the great depression.

That doesn’t exactly mean that advertising totally halts, it means that massive ad budgets are slimmed down to a fraction of what they were before.

In the last major recession ad budgets took the normal historical hit, but something has changed since the last major recession. It’s now very possible (and in most cases desirable) to run a robust advertising campaign completely online using SEO, SMO and viral campaigns.

Many advertisers are very pleased to see the lower cost of entry, and generally the much higher ROI.

In plain English, you can do more online with a fraction of the cost.

Let’s face it, print media is a dying industry… with every major newspaper showing declines in circulation and even back in 2005 the papers were resorting to shrinking the size of the paper. Americans overall are driving less due to increased gas prices. So your billboards are not getting the ROI you’re paying for, less people are reading the paper… and everyone is online at the expense of TV … literally and of course… the Yellow Pages are being used as door stops… it’s almost not worth mentioning them anymore as a valid marketing strategy.

People are not getting print media, not getting in their cars to see billboards, and not watching TV.. because they are all online searching, playing games, looking up economic reports, basically “hiding online” until the recession is over.

It almost sounds like a storm… and it is of sorts.. when gas exceeded 4 dollars a gallon, people refused to go out.

The last thing however they will cut out is internet access… they depend on it too much as a communication tool… Meaning that the lowest cost advertising method is also the one to help generate a positive ROI.

Search Engine Optimization, Social Media Optimization and digital overall will be the winners in this recession at the expense of TV, Print and Billboards.

It’s quite possible this recession will speed up the changeover to SEO / SMO and Digital faster than expected… as many larger firms are opting to an online only campaign during the recession… for good reason.. it’s the corporate version of what their clients are doing… “hiding online” during a recession.

What a better place to market to them. It’s the only place you will find them at this time.

Yooter InterActive Marketing is looking for an account manager! Yooter is one of the fastest growing social media and search engine optimization companies in the United States. With several fortune 500 firms on the client roster and a powerful niche with online marketing.

Primary Job Function:

Primary point of contact for client accounts and lead day-to-day management and optimization campaigns.

Responsibilities:

# Acts as primary point-of-contact for Client
# Assists in strategy development
# Authors campaigns summary/analysis with a key focus on ROI for the client
# Demonstrates working knowledge of each area of agency’s resources, in order to evaluate recommendations before presenting to Client
# These areas include: SEM, Online Media, Web Analytics, Website Effectiveness and Research/Planning.
# Proactively finds new ways to build the clients business.
# Masters and maintains vast knowledge of Clients business, competition, and latest industry news and trends.
# Monitors agency/client budgets and billing process for accuracy and timeliness.

Skill and Education requirements:

# BA/BS degree required with strong academic performance
# Understanding of overall media landscape and the Internet channel
# Day-to-day client management experience
# Strong quantitative skills
# Experience in giving presentations
# Strong desire to succeed
# Result-oriented and highly-energetic
# Good interpersonal and communication skills
# Possess positive, proactive and service-oriented attitude
# Word, Excel, PowerPoint skills or Open Office Equivalents

General basic understanding of online languages such as php/mysql is helpful as well as other open source products such as WordPress / Joomla / PhpBB3 / Drupal and OScommerce will speed up your training period.

Please contact Lisa in
Human Resources
hr(@)yooter.com

Yooter InterActive is enhancing their search engine marketing offerings, and Amanda Yoder is going to take the lead in successfully creating SEM as one of Yooter’s core specialties.

Historically, Yooter has focused on organic Search Engine Optimization and social media, but when our clients asked for more intense search engine marketing we were here to meet their needs. Amanda’s initial focus at Yooter was search engine optimization, where she successfully achieved great results for her clients. With her transition into the SEM side, she comes from a background that includes not just search engine marketing, but an extensive background in search engine optimization. Her experience and knowledge on these two services is from an agency that has the realization of both, something that is painfully lacking in today’s online marketing industry.

Amanda is excited to take the lead in our search engine marketing department, and is committed to fulfill all of our clients PPC needs.