Clearly, we need to come up with a better term for our industry. “Search social marketing agency” makes the most sense. We really hate it when advertising agencies push out all flash sites and call themselves “digital agencies”. We really dislike it when they refer a website with no unique titles as “cutting edge” … and it makes us sick to our stomach when a “digital” ad agency pushes out a website that doesn’t use alt tags…. and not due to the SEO issue, but because ALT tags are designed for visually disabled individuals to understand the images.
No SEO firm worth it’s weight doesn’t do social media, how else are we going to generate valid links to our clients?
search social marketing agency — That’s our new trademark… and no.. we’re not kidding as clearly no one else uses that term… it’s ours now.
We wanted to welcome Lehigh Valley Economic Development Corp!
We just wanted to open out a heartfelt thank you to AOL (America Online) , Motorola, Zagat, Lehigh University, Empire Beauty School, Lehigh Valley Hospital and Health Network and our other clients that allowed Yooter InterActive to grow during this troubling economic climate.
Thank you everyone!
Recently I threw up a post on Tribble Ad Agency regarding a fairly severe problem showing up in Bing and how the problem will be magnified when Yahoo adopts Bing Results.
For URLs that include ampersands (typically used between sets of dynamic attributes), substitute the equivalent escape code & amp ; for the single ampersand character (&) to enable the page to pass HTML validation checks (as in http://www.mysite.com/default.aspx?var=1& amp ;var=2)
Microsoft published the above on the official Bing blog… meaning Microsoft doesn’t accept & by itself in the URL.
The problem stems (as noted on Tribble) with Microsoft’s refusal to accept web standards. They claimed that they are doing it to be compliant, but this is as compliant as IE6.
If you run a dynamically generated site, and see that you are using the & variable in the URL, the chances are that the reason none of your content is being indexed is due to Microsoft refusing to spider content with that url structure.
It’s a bad deal people, Microsoft should comply with web standards… not another round of IE6.
We at Yooter InterActive Marketing just wanted to thank Zagat ( http://www.zagat.com ) for allowing us to help with some search engine optimization issues.
Don’t forget, today is the last day you will be able to contact Yooter employees using the old e-mail syntax.
If you are a client, you received an e-mail notifying you of this change at the end of April. As of midnight tonight, you will need to have your address book updated with the new e-mail syntax. Messages sent to the old syntax will not be delivered.
In the coming days, there will be a form placed on this site that will allow you to contact Yooter employees individually. If you have any questions, please contact Yooter via phone: (610) 628-9263.
We just wanted to give a heartfelt welcome to Lehigh University as a new Yooter InterActive partner!
We at Yooter InterActive take pride in the fact that we were one of the first firms in the country to adopt social media as our primary route to online advertising. We have become experts in Twitter, Digg, Facebook and others.
With the record growth of Twitter for example, we have been able to service our clients to extreme levels that other advertising agencies have yet to adopt as a core method of advertising…. but doing well in Twitter is meaningless if not combined with other advertising aspects.
You need a robust blogging platform, you need a robust mobile plan (that includes Twitter), you need a presence on Digg, you need a robust website and you need all these working as a well oiled machine to make it happen.
It’s the online equal to a comprehensive integrated advertising program, and that’s just not one aspect of social media, it’s the whole farm that needs to be thrown at it.
In this recession, social media and SEO will deliver the highest ROI of all marketing forms, if done correctly. Correctly being the keyword.