Yooter InterActive, a leader in search and social optimization is proud to announce the launch of their new foursquare advertising program.

Yooter InterActive has long been a social media and search optimization leader, so progressing to assist companies with a service like foursquare is a natural step for the company. Yooter has always done mobile, but with the rapid rise of foursquare we are now able to assist companies reach their target audience with a promotion within the foursquare app.

We find foursquare an interesting program as every time someone checks into your venue, it lends more strength to your social marketing program. It’s like word of mouth on steroids.

Contact us and see how foursquare can help increase your business.

To All:

Roger Wehbe, President of Yooter InterActive was an incredible help when we
were experiencing issues with our site. He worked endless hours to make
sure that everything was working properly both on an editorial and
technical level. He is so knowledgeable in SEO and truly changed our
site’s architecture and overall editorial process. He is so easy to work
with and makes the complications of SEO simple and easy to understand. I
would recommend him in a heartbeat. Any one who gets the opportunity to
work with him should consider themselves truly lucky.

-
Ilaina Ferramosca
Asst Programming Manager
AOL Entertainment

Not exactly sure how to handle the 2.5 million people following Google’s twitter feed.. but we’ll try

Google’s Twitter Feed
(This is the direct link to the notice)
Yooter’s Twitter Feed

We wanted to give a heartfelt thanks to Michael at Spark Advertising Agency for getting the ball rolling on the Lehigh Valley / Google article in the Morning Call.

If you are looking for a firm that can get the word out, Spark is your firm.

Sometimes one asks why many SEO firms are good at Social Media? The question is pretty simple. SEO firms were the first social media ad agencies, for good reason.

How else were we to obtain links for our clients?

A few years ago we were faced with a dilemma, how can we increase our clients rankings in Google without violating any guidelines in the process. The idea was the same as always, make good content… but how did we notify the world that the good content is at our client site?

Years ago that was normally done via a press release.. we’d shell out X dollars for a press release service and then cross fingers that the right people found it.

We still do press releases, but if the content is good we make sure it’s released out on Twitter, Facebook, Digg, a short Youtube video to go with it, we blog about it, in essence we push out a full social media campaign to get the world out.

It’s why SEO firms were the first Social Media Marketing Agencies. It’s because it was the only real valid way to attract attention to our client and their content using unpaid media to reduce our client spend and increase their ROI.

Let’s face it, most companies invest very little in high ROI advertising Search Engine Optimization and Social Media, instead choosing to invest in lower ROI branding and traditional campaigns.

A typical national TV campaign would most likely buy 10 years worth of SEO and Social Media, but the overlooked fact never promoted by the advertising agencies (they lack the skill set to make a profit from it) nor the CMO of the company because of the advice from the advertising agency.

“The Gold is over here people, but don’t tell the client.”

Honestly by now many companies should be spending at least 30% of their advertising budget on Social Media and Search Engine Optimization, at least the firms that normally blow their spend on TV, Newspaper, yellow page and Magazine Ads…

That’s my personal opinion as the founder of Yooter InterActive, it’s what I thought the industry would move towards circa 2004 when I started the firm and slowly it’s becoming more and more of the truth..

We wanted to thank AOL for allowing us to help with some digital marketing issues (mostly SEO) with Popeater, asylum.com , TMZ and others..

Clearly, we need to come up with a better term for our industry. “Search social marketing agency” makes the most sense. We really hate it when advertising agencies push out all flash sites and call themselves “digital agencies”. We really dislike it when they refer a website with no unique titles as “cutting edge” … and it makes us sick to our stomach when a “digital” ad agency pushes out a website that doesn’t use alt tags…. and not due to the SEO issue, but because ALT tags are designed for visually disabled individuals to understand the images.

No SEO firm worth it’s weight doesn’t do social media, how else are we going to generate valid links to our clients?

search social marketing agency — That’s our new trademark… and no.. we’re not kidding as clearly no one else uses that term… it’s ours now.

We wanted to welcome Lehigh Valley Economic Development Corp!

We just wanted to say Welcome to Grosfillex!!

We just wanted to open out a heartfelt thank you to AOL (America Online) , Motorola, Zagat, Lehigh University, Empire Beauty School, Lehigh Valley Hospital and Health Network and our other clients that allowed Yooter InterActive to grow during this troubling economic climate.

Thank you everyone!