All posts by Roger Wehbe

Roger Wehbe is the CEO and Founder of Yooter InterActive Marketing. One of the most respected search and social advertising agencies. You'll tend to find my solutions to be extremely cost effective. To be honest I never grew up with much and have applied that across the spectrum in both my personal life and in business. You'll find that I tend to discover the solution that will provide 99% of the benefit while costing only 1% of other solutions. A prime example would be why I entered into search engine optimization, Rather than other marketing and advertising models. I have worked in the Search Engine Optimization field since 1994 and am considered one of the pioneers in the industry. In a nutshell, I have been working within the Search Engine Optimization industry since Altavista was the largest search engine on the planet. Extensive Search Engine Experience, Online Crisis Managment, Political Campaigns, Search Engine Product Promotion, SEO, SEM, InterActive Marketing

Lehigh Valley Advertising Firm, Perfect Six talks SEO, and talks well.

We’re big fans of Perfect Six.    There are a few Lehigh Valley advertising Agencies that we follow,  but today we’d like to spotlight their post regarding Lehigh Valley SEO.

never ever ever open your store in Reading, PA.  It is better to choose the Lehigh Valley, or even Wyomissing for that matter. …. Google robots have a hard time distinguishing the proper noun from the noun. 

The quote is fantastic, because it’s 100% true.   Reading Bookstore or Reading Bookstore.   One instance you’re talking about Reading, PA  while in the other you’re talking about reading books.

Google has made much progress over the years,  geolocation tends to fix many of these issues,  however those issues have not gone away in entirety.    We still see many reports of mixed up search results when the city name is also the name of something else.

That’s a great post Perfect Six!  We will continue reading your all your latest posts!

 

 

 

11 years as CEO of Yooter InterActive

I didn’t even notice,  until I got notified by Linkedin,   11 years is a long time.      I realized that over the course of those 11 years so much has changed in the Search and Social areas.    

11 years ago life was much simpler in terms of ranking clients.   There   were less factors,  less competition,  and less overall importance to Search and Social compared to today.

At the time when I founded Yooter InterActive Marketing,  people asked “do people really make a living doing that” and “who pays for marketing like that?”.

Times have changed,  and they have changed so much that sometimes it’s mind boggling to step back and see actually what has changed.

Things went from turning on your computer and after a few minute boot time, then double clicking the browser, navigating to Google.Com then searching for “how to make Pizza a home” to asking your phone verbally “hey Google,  where is the nearest pizza place” and instantly getting results.

Just as technology progressed,  so did people.   People don’t search now like they did back in the early 2000’s and late 1990’s.   Search queries are now more mobile oriented,  more “right now” and more by default location driven.      Today people are just as inclined to put a quick post on Facebook “where is the best pizza shop in Pottsville, Pa?”   and get a response within minutes.   Meaning social media is such a bigger part now than it was in 2004 ,  especially for business.

So with the mix of increased technology and increased human awareness in our searches.  The types of information we ask for and how we ask for it.  Jobs like promoting for clients becomes more and more challenging.    I love challenges,  but once in a while you do get the mind boggling thought “Technology races faster than you  think”.  

Like this post,  part of it was written on a desktop, the other part was verbally transcribed on my iPhone.   In 2004,  this would have been a dream,  today it’s a normal day.   In cases like this Technology progressed so fast that by the time you believe you fully understood  X ,  Y has replaced it.    This is both a blessing and a curse.  
AI (Artificial Intelligence) is becoming more and more relevant in our modern lives.    Today the stock market was closed due to a computer glitch.   But the majority of trades on the market are not done by humans,  a computer program makes or  breaks banks, individual savings,  and everything else.  All based on AI.Another AI modifies your search results in Google.    When you search in Google,  the search giant remembers what you were searching for and factors them into your next search.  In other words in learns from your searches and customizes them for you, and only you.This makes an SEO job difficult sometimes because being #1 sometimes means your #1 for you alone,  the rest of the world sees you somewhere between #1 and #14 depending on their search pattern which Google’s Artificial Intelligence  (or commonly called Algorithm) determined is the best for you.The other criticism is that with positive reinforcement,  you keep getting more and more of what you were searching for, that line of political thought,  for example and are never exposed to any other viewpoint. There have been times when I have searched for a candidate, and another individual searched for the same candidate and the articles and information displayed were very different.   His was tilted highly towards with negative information about this candidate,  mine showed mostly positive.Even his drop down was filled with negative qualifiers compared to mine.Technology has segregated us to an extent,  you now get only the news and the articles you want,  you’ll also more likely not to get any news or articles you don’t want.It’s fascinating, scary and hopeful all at the same time.   We live in interesting times.

Best Regards,
Roger Wehbepresident@yooter.com

Google Guidelines, Webmaster tools, Mobile and Security

Many companies and advertising agencies tend to forget about the product that Google offers called Webmaster Tools.  Within Webmaster tools it allows you many options that are not available otherwise.   We use most of the tools there,  but our favorite is the mobile usability tool.

mobileThe tool allows you to have a good idea why your site is having difficulty mobile devices.

With Google’s enforcement of mobile for rankings.  It makes sense for your company to focus on making sure that your company site displays properly on a mobile device.   It however is not the only reason to go in this direction.   Over the past few years mobile has become so large that it cannot be ignored by any company.
Some recent reports have stated that more people search from their phone than their computer,  while in their homes. This makes the push to mobile more and more important.     But mobile isn’t the only thing that has changed,   security has become more and more important as well.   Google last year announced that they will be giving a small boost to firms that utilize https (secure) rather than http (non-secure) as their protocol.Years ago,  page load time was so important due to the limited bandwidth,  and secure does take slightly longer to render.    However now that most have at minimum Wifi, 4G or LTE,  coupled with a modern mobile or desktop browser the base assumption has changed. Both these factors are not just for SEO , both these are actually for you and your clients benefit.   Individuals want to be able to see your content on their phones,  and they want to do it securely. Even if you decide that an SEO firm is not right for you,  we strongly suggest you fully read and understand Google’s quality guidelines.    It’s a wealth of knowledge that will help you and your company ROI and bottom line. Yooter InterActive is a SEO and Social agency located near Reading, PA.

Domain Name Selection and extension for your business

This question keeps coming up.  Even though Google has published a guideline regarding how it treats domains and their extensions.

A quick outline of what that guideline states is the following:

Generic Top Level Domains (gTLDs)

Unless a top level domain is registered as a country code top level domain (ccTLD) with ICANN, Google will treat any TLD that resolves through the IANA DNS root zone as a gTLD.

But country codes are different, but not all country codes.  According to Google, some country codes are treated as a Generic TLD.

.ad
.as
.bz
.cc
.cd
.co
.dj
.fm
.io
.la
.me
.ms
.nu
.sc
.sr
.su
.tv
.tk
.ws

Meaning that a .fm or a .ad is treated as a .com domain name.   Now there are merits to discuss regarding a non-.com domain name.   It tends to be harder to attract links, be subjected to mistypes towards the .com version of the domain name and other issues surrounding the use of a non-com domain name.

Another issue is the fact that some browsers automatically go for the .com domain name, or automatically fill in the .com for many individuals, especially on a mobile device.

The end result is though Google technically will treat a .cc as a .com,  if someone has the .com version of the domain name the chances are high that that individual most likely will sap the strength of your domain name.

In other words, the suggestion is though technically Google treats the domains the same,  everything else (from human error to hard-coded aspects of the browser) don’t.

Stick to a .com for now, until the world is more familiar with other TLD’s ….  that includes the new ones, such as .space

 

 

 

Reading Pa is a market that deserves more attention

We believe that Reading, Pa is an undeserved market.    The fact is Census data,  the poverty rate of 41.3 percent put Reading,  Pa as the poorest city in the United States.

Part of the problem is that Reading does not “export” enough products and services compared to what it “imports”.   Part of the solution would be an effective SEO campaign, where businesses in the area could help attract businesses that are not only in the local market and bring money into the area.

The most valid cost effective strategy would be to invest into a strong SEO campaign to market to areas outside the local market.

First that invest in SEO tend to do much better overall than ones that do not.   It’s not just the “feel good part” of ranking well.  It’s the fact that you are opening your market to a much wider region.  Meaning you are reaching potential customers that typically you would not reach without a robust SEO campaign.

Give us a call at Yooter InterActive.  We are nearby and would love to meet you!

 

Reading PA SEO – It’s a great market

We spoke earlier about how we enjoy working with SEO in the Reading PA market.  We are local to the area and know the digital landscape well.   We have proven ourselves with many of the international firms that have hired us in the past,  and many of our current local clients.   From large players like PPL Electric to Regional destinations like Allentown based Lehigh Valley Grand Prix.

The end result however is that we believe we can help your firm grow using low cost organic SEO.   Your firm deserves to rank as well as your competitors.    They most likely however spent time, effort and money to make that happen and that’s why they are seeing increased business from their Search and Social advertising campaigns.

Search and Social is somewhat of a new type of Advertising,  before there was a line between what you posted on Facebook,  and what Google is displaying on their results.   However in the past several years that line has blurred.   You are seeing Twitter, Facebook, Pinterest and others,  even Linkedin (in some cased) driving traffic and raising ROI for businesses.   At the same time with the extreme adoption of Mobile,  you’re seeing more and more people asking their phone “where do I buy X or Y”.

Life is moving quick,  you can’t let your Search and Social campaign be in the dark ages while your competition is flying past.

Let us help you.

 

 

Writing Compelling Blog Content

I was asked to show some examples of Compelling Blog Content.

Do a search for whatever term you are looking for,  search for valid variations on that term and go for the one that looks the most promising to rank for.

The problem is that every single post written for a client or for your own firm is compelling for whatever the reason or objective of that specific post.    In this example,  I am going to write a guideline for how compelling content for your company blog.

I am going to show you how to research the blog post you are making , how to post it, and then how to make it work for your business.

Researching how you are going to post matters very …. very much.   If you are going to post on “compelling content”  a quick Google search shows that there are 16,500,000 results for the term “Compelling Content”  ,  however a search for “Compelling Blog Content” bring that down to just under 6,000,000 results.  Making it less problematic when you are trying to rank for something.

The best solution , write for humans.

After this is done,  then start off the blog subject with the keyword you are trying to rank for.  This means if you are going (again) for Compelling Blog Content put that in the subject line.

Many SEO minded individuals try to keep with “keyword density” guidelines.    For example,  trying to keep a 5% keyword density (1 every 20 words) of the keyword you are trying to rank for.  This is a terrible idea.  It makes your content sound like it was authored by a spam bot.    Write your content for humans to read, not for a search bot.    Search engines tend to penlizale for abuse of a specific keyword on a post.   So assume the target was 5% keyword density,  a few months later Google revises the best content level to 4.97% ,  you tripped a filter and now your website is slightly penalized.    This is an oversimplification of the process,  but it does make it easy to understand.

Write a lengthy article on the topic,  a few paragraphs at least.     Make sure you have that keyword above the fold in your article.   Make sure you tag it before you publish.    All these key points are important.   

In short:

1 – Pick a valid keyword set,  search for variations.  Use your best guess on what your website strength is vs competition to target the best possible outcome.

2 – Write for humans,  not machines.   Do not fall for keyword density tricks or other bad advice.

3 – Use tagging and other features within the blogging software to help reach your goal.

 

Things to do in PA

If you are advertising a Pennsylvania based event,  you really should use the popular Things to do in PA facebook promotional venue.

It’s the only way to promote your event for $25 dollars to thousands of individuals that have subscribed to the things to do in Pa fan page.

The fan page suggests events, and dozens to thousands of people attend the event that we suggest, depending on the event and it’s popularity on the fan page.

Meaning that $25 dollars spent could turn into thousands of dollars for your ROI.   There is no better form of advertising at this price point.

 

Search and Social – It’s the same thing

A few months ago,  I was looking for a contractor.   I did a search on Google,  found a few results and contacted them.   Then I posted a question Facebook to ask if any of my friends have any experience with a local contractor. 

I got a few results from there as well.   I compared the two, measured reviews and selected a contractor.

The point is that both Search and Social made a play for my business,  both were needed and both were used to select who got my ~$15,000 dollar project.

At the end one has to think about Search and Social as the same thing,  as the same tool, and as the same device to put marketing effort into.

Yooter InterActive is designed specifically to help companies move forward with their marketing efforts to gain a foothold into companies to attract more business.

 

Scranton and Wilkes Barre SEO Services

Scranton and Wilkes Barre SEO Services.

Yooter Interactive believes that Scranton and Wilkes Barre are within our local market,  based in Pottsville, PA the distance allows for weekly meetings to impliment strategy, coding and other issues to help benefit your overall rankings and ROI.

We are centerally located between Allentown, Reading, Harrisburg , Hazleton, Scranton and Wilkes Barre.   We have extensive experience in the local market and have a many of our clients based in the area.  If you are looking for SEO services in your local market.  Please contact Yooter InterActive Marketing

We will assist you with all your SEO / SEM and Social Media needs.