It’s going to be a bad day for many companies.
Google has been rolling out the responsive design requirement for the past few months, but this will intensify over the next few weeks as Google gives a “boost” to companies that have a responsive website, and by default pushes down the companies that do not have a responsive design website.
It’s going to be ugly if your firm has not brought their website to modern standards.
This should not come as a surprise to most people as mobile devices have become nearly a majority of search traffic.
This so-called deadline is really Google’s way of forcing their search experience as useful to the end-user.
The way Google views this is almost purely from an end users perspective. They do not want to send their mobile viewers to something that doesn’t display properly on their phone.
Seriously call your developers and tell them to start the responsive design project. If you do not have a web developer contact us, we have a decent list of vetted web designers and developers.