11 years as CEO of Yooter InterActive
I didn’t even notice, until I got notified by Linkedin, 11 years is a long time. I realized that over the course of those 11 years so much has changed in the Search and Social areas.
11 years ago life was much simpler in terms of ranking clients. There were less factors, less competition, and less overall importance to Search and Social compared to today.
At the time when I founded Yooter InterActive Marketing, people asked “do people really make a living doing that” and “who pays for marketing like that?”.
Times have changed, and they have changed so much that sometimes it’s mind boggling to step back and see actually what has changed.
Things went from turning on your computer and after a few minute boot time, then double clicking the browser, navigating to Google.Com then searching for “how to make Pizza a home” to asking your phone verbally “hey Google, where is the nearest pizza place” and instantly getting results.
Just as technology progressed, so did people. People don’t search now like they did back in the early 2000’s and late 1990’s. Search queries are now more mobile oriented, more “right now” and more by default location driven. Today people are just as inclined to put a quick post on Facebook “where is the best pizza shop in Pottsville, Pa?” and get a response within minutes. Meaning social media is such a bigger part now than it was in 2004 , especially for business.
So with the mix of increased technology and increased human awareness in our searches. The types of information we ask for and how we ask for it. Jobs like promoting for clients becomes more and more challenging. I love challenges, but once in a while you do get the mind boggling thought “Technology races faster than you think”.
Like this post, part of it was written on a desktop, the other part was verbally transcribed on my iPhone. In 2004, this would have been a dream, today it’s a normal day. In cases like this Technology progressed so fast that by the time you believe you fully understood X , Y has replaced it. This is both a blessing and a curse.
AI (Artificial Intelligence) is becoming more and more relevant in our modern lives. Today the stock market was closed due to a computer glitch. But the majority of trades on the market are not done by humans, a computer program makes or breaks banks, individual savings, and everything else. All based on AI.Another AI modifies your search results in Google. When you search in Google, the search giant remembers what you were searching for and factors them into your next search. In other words in learns from your searches and customizes them for you, and only you.This makes an SEO job difficult sometimes because being #1 sometimes means your #1 for you alone, the rest of the world sees you somewhere between #1 and #14 depending on their search pattern which Google’s Artificial Intelligence (or commonly called Algorithm) determined is the best for you.The other criticism is that with positive reinforcement, you keep getting more and more of what you were searching for, that line of political thought, for example and are never exposed to any other viewpoint. There have been times when I have searched for a candidate, and another individual searched for the same candidate and the articles and information displayed were very different. His was tilted highly towards with negative information about this candidate, mine showed mostly positive.Even his drop down was filled with negative qualifiers compared to mine.Technology has segregated us to an extent, you now get only the news and the articles you want, you’ll also more likely not to get any news or articles you don’t want.It’s fascinating, scary and hopeful all at the same time. We live in interesting times.