81% of websites will be affected by Google’s responsive design requirement

It’s going to be a bad day for many companies.  

Google has been rolling out the responsive design requirement for the past few months, but this will intensify over the next few weeks as Google gives a “boost” to companies that have a responsive website, and by default pushes down the companies that do not have a responsive design website.

It’s going to be ugly if your firm has not brought their website to modern standards.

 This should not come as a surprise to most people as mobile devices  have become nearly a majority of  search traffic.    

 This so-called deadline is really Google’s way of forcing their search experience as useful to the end-user.

 The way Google views this is almost purely from an end users perspective. They do not want to send their mobile viewers to something that doesn’t display properly on their phone.

 Seriously call your developers and tell them to start the responsive design project. If you do not have a web developer contact us, we have a decent list of vetted web designers and developers.

Google News buries news of Google’s FTC investigation

manual-penalty3Not surprising,  Google News has buried the well linked FTC investigation into Google.

For many long time readers of Yooter,  you’ll know that we have been tracking “awkward” results when there are specific criticism of Google or it’s partners.

Google claims that this is just a computer algorithm, and there is no human intervention.    Sure,  thing, because an FTC investigation into the public  company wouldn’t bat an eyebrow or gain any backlinks to make it relevant.   Right?

Manual actions take place enough at Google to justify a tab on Webmaster tools to inform each webmaster if their results were manually tampered with.   But a glaring story about Google is not manually modified?

Many of us were born at night Google,  just not last night.

 

 

iPhone 6 Plus and the Note – What does this mean for marketing

size-comparison-600x327In case you haven’t noticed,  in many cases phones have been getting bigger, bigger and bigger.   This trend does have an upper limit.  People are not going to be carrying TV sized phones in their pocket.  But at the size of an iPhone 6 plus or a Note,  we are seeing a much longer time spent on a webpage than via a standard mobile sized device.   These people have a lower bounce rate,  and are approaching Tablet statistics.

Their conversation rate for ecommerce is close to that of a tablet,  in other words an iPhone 6 plus for all intents and purposes is an iPad Mini.

This means that larger but reasonable sized mobile devices are helping to increase sales for many online business owners.

If your site is responsive,  you don’t have to worry much about “having your site fit”  because it already does.   However if you are one of the slow pokes that still has a non-responsive site,  then we urge you to correct that issue.

What basically happened is these large iPad mini sized phones appeared that carry conversion rates like tablets.   Google started penalizing sites that do not have a responsive design.    Leaving owners with little choice to either go with a responsive design or be left ranking for nothing when those mobile users are searching for your product.

This makes it important to ensure that you build your site in an adaptive format.   We know this is old news,  but the problem we have is that many companies are still not adopting best practices.

 

 

 

 

 

 

 

 

 

 

Ask Google and Google replies, no one needs to visit your site.

Honestly Google is gunning to be the end destination,  not just the referrer of information.    Searching “Men at Work, Overkill”,  This is the result page.

men at workRight to the Youtube video (owned by Google)  of course displaying results like this mean that your Men at work fan page most likely won’t get any traffic.

It doesn’t end there though,  let’s try looking at lyrics.

lyricsNotice something, did I have to click on to a website, or did the result just show up directly on the results page?

The more you read into this the more you start to realize that the more Google goes in this direction,  the less likely it will be for your website to achieve traffic organically from the search engine.   Let’s check the weather,  For sure weather.com or some weather agency will show up right?

weatherWrong…  there I am again,  never leaving Google’s results page.

This is starting to display more than just a pattern.   We have tallied at least 60 differing types of normally high trafficked keywords that as of just a few years ago would lead to the authority site,  now that authority site is Google.Com

Well let’s figure out what a turtle is,  I’m sure some authority website will give me some decent information regarding a turtle.

turtleOh nevermind clearly that authority site is again, Google.com.

Personally I don’t like this direction.

Google hangs a virtual Slow Sign (Virtual Stop Sign) over your website.

google-mobile-slow-label-1424870455Beware where you host your website,  or how it is coded.   As of today Google is testing a red “Slow Sign” label on your result if your website isn’t up to par.

That slow sign might as well be a stop sign for most people when searching for a term If your website is lucky enough to still rank for those terms.

This is is a wake up call for many firms that have not allocated the proper resources to their web hosting environment.   Contact us at Yooter InterActive,  we can help guide you to get that ‘slow’ sign off your website.  We work with many managed hosting companies and work with specific developers that specialize in increased speeds for websites.

SEO results by device

Ever notice that when you search for something on your phone vs searching for the same thing on your desktop yield differing results?  Why does this happen?  Why am I on page 1 on my iPhone, but page 12 on my desktop?

Well there are multiple factors going on lets factor out the most common.

1 – Your Search History on both devices.   You most likely want to clear your cache, logout, clear your cache again on both devices.   Because your search history influences the results you see.

2 – Location services modify the results as well,  your Smartphone pushes out your exact GPS location to Google, and Google then displays the local pizza shops at your location.   However on your desktop these location services are not as accurate.   Meaning that your desktop is reporting  you are located in center city Allentown, Pa while your smart phone is stating the more accurate location that you are on I-78 West near Macungie, Pa.   So the pizza shops you are getting on your desktop are not the same that your Smartphone is.

3 – Mobile friendliness counts.   A website that doesn’t have a responsive design tends to get penalized in Google, whereas a website that renders properly on a smartphone tends to get a boost in the rankings.

4 – The type of search matters.  Some searches spawn news results whereas others spawn images,  and others spawn related information such as wikipedia results displayed directly on the results page.    Some of these features do not display on some devices due to screen size.

Now thinking about each of these factors (there are actually many more) , applied directly  to each single result in aggregate mean that the results can be wildly different even though you are physically at the exact same location doing the exact same search.

SEO used to be easy.

 

Lehigh Valley SEO and Marketing Conference Status Update

Here’s a quick status update regarding the Lehigh Valley SEO and Marketing Conference.

1 – The Conference appears to be moving forward.

2 – Hotel Bethlehem will be the location,  Though April or May appears to be the target date.

3 –  Companies can help sponsor the event for the following:

Gold Package:  $750
Booth
Speaking opportunity to highlight your company
Company Name on Stationary as a gold sponsor
20 Free Passes to give to clients and friends

Silver Package:  $500
Booth
Company Name on Stationary listed as a sliver sponsor
10 Free Passes to give to clients and friends

4 – Individuals can attend the Conference for $50 per person payable online, or $75 payable at the door.

5 – We are not taking reservations yet,  just taking more measurements of interest.   Fill out this form if you haven’t already and let us know that you want to attend,  make sure you let us know in the comment area that you are coming as an individual or as a company.

Lehigh Valley SEO and Social Media Conference Part 2

We got a decent response regarding the Lehigh Valley SEO and Social Media Conference.   Meaning the chances are high that we will proceed with it.   A total of nearly 2000 people visited the announcement, with several dozen filling out an interest form.

We contacted several locations and fell in love with Hotel Bethlehem in historic downtown Bethlehem, Pa.

The associated costs with that location most likely merit a small fee associated with the conference.   That however is yet to be determined.

 

SEO and Social Media Conference 2015 – Lehigh Valley

audienceCN_0399We were planning on having a conference in the Lehigh Valley (Bethlehem or Allentown , PA) regarding SEO and Social Media in March, 2015.   However we wanted to gauge the interest in such a conference.

The ideal attendee would be an Executive or Director level in Marketing and Advertising.  The topic of discussion would be to discuss the trends for 2015 and 2016 for both Social and Search, and how best companies can work within the ever changing system to help increase public awareness of their respective firms.

The Conference would be hosted by Roger Wehbe, CEO of Yooter InterActive Marketing,  however we do plan on having guest speakers from various local Advertising and Marketing companies based in Eastern PA.

We believe that much of the conference would be a Q&A session with plenty of time to mingle with both the hosts and the attendees.

If this is something that you are interested in,  please contact us (Use this form).   By signing up you are not obligating yourself to attend, it is simply a judge of demand for an event of this caliber.

 

Walmart turns to Black Hat SEO attacks Ikea

Ikea Room Dividers –  That is just one of the examples that Walmart has turned to the dark side.

walmart
Click To See Walmart’s SEO Spam

Honestly we can’t believe that Walmart has turned to black hat SEO tactics.  A company of that size shouldn’t be doing this type of questionable SEO.  

Stuffing competitors names with a powerful site like walmart.com of course will allow it to rank for those terms.   It’s unethical to say the least.

Google doesn’t have a clear cut SEO policy for competitors names,  however for Adwords it does state this:

If a trademark owner files a complaint with Google about the use of their trademark in AdWords ads, Google will investigate and may enforce certain restrictions on the use of that trademark

So what’s next Walmart,  are you going to start keyword stuffing all online and offline competitors? While you are at it just throw in some white on white text.    Whoever your SEO is should be fired on the spot after reading this article.

It wasn’t “clever” it’s a tried and true practice of over 20 years of Spamdexing.   Something that most ethical companies and SEO’s have abandoned for at least 15 to 20 years, since the days of Altavista being the major search engine.

We are willing to audit your site,    Because we found enough stuff there to keep our team busy for quite some time.    I believe honestly it is in your best interest.    One spam report from Ikea would most likely remove your site from Google for a period of time.   Don’t think it won’t happen.     If you think that’s the case ask BMW what’s it’s like to be banned from Google or ask how it went for JC Penny when they were banned for 3 months.

Seriously Walmart,  We at Yooter are willing to audit your site and help you comply with Google Guidelines.

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