Allentown PA is our best SEO market. Mostly because we know the terrain, the landscape of the competition and overall the business environment of the area.
The Lehigh Valley as a whole, Allentown, Bethlehem and Easton have been growing at a fantastic rate over the past few years. Everything from professional hockey, basement teams and now the discussion of train service to Philadelphia has made the area the place to be.
With easy access to New York and other major metro markets the area has become a destination rather than a bedroom community for New York.
The Lehigh Valley is the fastest growing and third most populous region in the state of Pennsylvania on trajectory to overtake Pittsburgh in population and political weight. With some estimates that it has already overtaken it.
The Lehigh Valley currently has a population of just under a 1,000,000 whereas Pittsburgh has only 305,000 though the argument is that the Lehigh Valley is composed of 3 cities in close proximity when the surrounding regions around Pittsburgh are factored in, Pittsburgh’s regional population is 2,355,968.
In other words, the Lehigh Valley is becoming more prominent as time goes on. Making it attractive for high growth industries and a way to establish a business with growth potential just with sheer job and population growth surrounding it.
The point of this article is to show how the area has grown, and as SEO typically has the highest ROI of all forms of marketing. Businesses should explore SEO and Social media as a valid form of marketing their business in the Valley.