Writing Compelling Blog Content

I was asked to show some examples of Compelling Blog Content.

Do a search for whatever term you are looking for,  search for valid variations on that term and go for the one that looks the most promising to rank for.

The problem is that every single post written for a client or for your own firm is compelling for whatever the reason or objective of that specific post.    In this example,  I am going to write a guideline for how compelling content for your company blog.

I am going to show you how to research the blog post you are making , how to post it, and then how to make it work for your business.

Researching how you are going to post matters very …. very much.   If you are going to post on “compelling content”  a quick Google search shows that there are 16,500,000 results for the term “Compelling Content”  ,  however a search for “Compelling Blog Content” bring that down to just under 6,000,000 results.  Making it less problematic when you are trying to rank for something.

The best solution , write for humans.

After this is done,  then start off the blog subject with the keyword you are trying to rank for.  This means if you are going (again) for Compelling Blog Content put that in the subject line.

Many SEO minded individuals try to keep with “keyword density” guidelines.    For example,  trying to keep a 5% keyword density (1 every 20 words) of the keyword you are trying to rank for.  This is a terrible idea.  It makes your content sound like it was authored by a spam bot.    Write your content for humans to read, not for a search bot.    Search engines tend to penlizale for abuse of a specific keyword on a post.   So assume the target was 5% keyword density,  a few months later Google revises the best content level to 4.97% ,  you tripped a filter and now your website is slightly penalized.    This is an oversimplification of the process,  but it does make it easy to understand.

Write a lengthy article on the topic,  a few paragraphs at least.     Make sure you have that keyword above the fold in your article.   Make sure you tag it before you publish.    All these key points are important.   

In short:

1 – Pick a valid keyword set,  search for variations.  Use your best guess on what your website strength is vs competition to target the best possible outcome.

2 – Write for humans,  not machines.   Do not fall for keyword density tricks or other bad advice.

3 – Use tagging and other features within the blogging software to help reach your goal.

 

Things to do in PA

If you are advertising a Pennsylvania based event,  you really should use the popular Things to do in PA facebook promotional venue.

It’s the only way to promote your event for $25 dollars to thousands of individuals that have subscribed to the things to do in Pa fan page.

The fan page suggests events, and dozens to thousands of people attend the event that we suggest, depending on the event and it’s popularity on the fan page.

Meaning that $25 dollars spent could turn into thousands of dollars for your ROI.   There is no better form of advertising at this price point.

 

Search and Social – It’s the same thing

A few months ago,  I was looking for a contractor.   I did a search on Google,  found a few results and contacted them.   Then I posted a question Facebook to ask if any of my friends have any experience with a local contractor. 

I got a few results from there as well.   I compared the two, measured reviews and selected a contractor.

The point is that both Search and Social made a play for my business,  both were needed and both were used to select who got my ~$15,000 dollar project.

At the end one has to think about Search and Social as the same thing,  as the same tool, and as the same device to put marketing effort into.

Yooter InterActive is designed specifically to help companies move forward with their marketing efforts to gain a foothold into companies to attract more business.

 

Scranton and Wilkes Barre SEO Services

Scranton and Wilkes Barre SEO Services.

Yooter Interactive believes that Scranton and Wilkes Barre are within our local market,  based in Pottsville, PA the distance allows for weekly meetings to impliment strategy, coding and other issues to help benefit your overall rankings and ROI.

We are centerally located between Allentown, Reading, Harrisburg , Hazleton, Scranton and Wilkes Barre.   We have extensive experience in the local market and have a many of our clients based in the area.  If you are looking for SEO services in your local market.  Please contact Yooter InterActive Marketing

We will assist you with all your SEO / SEM and Social Media needs.

 

SEO in Reading, PA

We offer a wide geographic area of service, covering the whole planet,  however we enjoy clients in our local market,  Reading,  Allentown,  Harrisburg and Pottsville, PA because it allows for more face to face meetings.

We have established ourselves as a leader in the area,  in business since 2004 and the owner has worked hands on with SEO since 1994 we pride ourselves in being the top SEO agency for larger firms since the inception of search engine optimization.  

Our client list speaks for itself.    We would like to work with more firms located in Pennsylvania.    It’s our home state and we believe that we can best assist clients in that market.

 

We have a spot open for a new client

  These are somewhat rare.  Though we do take clients on continuously it’s a rare event where we have availability for a larger firm.   Typically that would encompass a Fortune 500  company.

As you probably know we typically cater to larger firms.   And since a space has opened it is a rare opportunity to have the same team work on your SEO and Digital Marketing that worked most likely for your competition in the recent past. 

Feel free to contact us we can help.

How to switch a website domain name from an SEO perspective

Sometimes we get questions from our clients regarding how to switch a URL for their website.   This actually happens quite often.  A company was purchased,  the company decided to change the name,  or they just finally secured the domain they wanted for years.  The reasons for a domain name change are more numerous than the actual steps in doing it.

The end result is now you are given the task of changing over a website from the old domain name to the new one.    You want to do this with as little pain as possible in terms of your rankings in Google.   You worked hard for those rankings,  you don’t want to lose them.

Well here is the the non-standard checklist.   Then we will go on with the standard one.

1 – The domain name you picked,  was it owned before?  Did you buy it from someone?   Was the domain used for spamdexing?   Was the domain name flagged for sending out even standard unsolicited spam?    

Believe it or not this matters, and it matters huge.   Many business owners purchase “the perfect domain name”  only to realize the domain was flagged eariler and that’s why it’s on the market for purchase.    It could take YEARS to clear with Google that the domain name is no longer associated with the pervious owner, and that penality that exited before, will still exist when you purchase it.   We’ll get to the email spam part shortly.   The jury is still out with expired domain names.  Technically a penality shouldn’t transfer, but there are many reported instances where it DOES carry over.  Do your homework.

If you still decide to go though with the purchase,  remember you’ll have to go begging Google to allow your new domain name into the index.   Matt Cutts once stated it will take years to remove the penality on it’s own without manual intervention.

Regarding the sending of unsoliticed email.   You might not get penalized in Google, but boy you’ll never be able to send out an e-mail to any client from that domain name since it would be listed in ever spam filter on the planet as a known spammer.

The message is simple, research before you purchase.

2 – You did your checks,  the domain name is clean.   Now they are asking for a huge amount of money because it’s an exact match for a keyword you are looking for.   You don’t want it for branding reasons,  you want it because you sell Green Widgets,  and the domain name is “greenwidgets.com” .  Exact match domain names don’t do what they used to years ago in Google.   In fact sometimes it works against you in some circumstances.    Don’t buy a domain name just because it’s an exact match, but it because you believe your customers will remember you better.   Google as often said don’t write content for their search engine, write it for your users.  The same concept is for domain name selection.  If the domain is clean,  and you are buying it for your customers, not to “game google”.   Good for you!  

3.  Make sure you have webmaster tools verified on both domain names (your old and your new one).    You would not imagine how many companies still don’t do this.   

After the domains are verfied as admin.  Continue reading,  don’t do anything else until that is accomplished or else you’ll only be able to part of the job and you will encounter some problems.

Request a full spider of the new domain name (both for mobile and desktop, we’re assuming you are using a responsive design,  if not go back and make sure your site is responsive before continuing,  bad things happen otherwise).  

4 – Now you have figure out the best way to move your content over to the new domain name without going to page 500 in the search engine.    Now setup a 301 redirect with page matching from url to url.

http://www.oldexample.com/hello
now 301 redirects to
https://www.newexample.com/hello

Not a 302 redirect,  not a meta refresh,  not “click here to move on” ,  you need to use a 301 redirect.   Nothing else really will solve the problem.

Also notice we are listing https:// rather than http:// for the new domain name.   We’re assuming both responsive and secure, both are suggested by Google.

5 –  Request a full spider of the old domain name.  You’ll be greeted with an error since it’s 301 redirected to the new domain name.  This is expected.  It’s basically telling Google “spider this site” and that site is redirected,  notifying google that the redirect exists.

6 – Contact everyone and anyone that is linking to your old site, notifying them of the new url.   301 redirects work, but they are not 100% effective.   You would rather have clean links than redirected ones.

7 – Update your social media.  Though this doesn’t (in all cases) directly impact your SEO,  it does give you another channel to inform your customers and partners of your new domain name.    Hoping to help them remember to update their links to your site.   Plus Google does read the Social media content as best it can,  so it will help in some instances.

8 –  Continue to follow up with the partners that did not update their links.   You need to keep on top of them as best you can.   The more that update their linked url the better it will be for you in the long run.

9 –  Google has a VERY long memory.   It would attempt to respider the old site in a year or two,  you’ll see your webmaster tools light up like a christmas tree with errors if everything was not 301 redirected properly.     Keep up with this.  If Google was trying to respider your site,  you can bet the reason they did is because there was still enough links and mentions out there to keep the old domain valid.   Meaning that their is still some popularity you can squeeze from the old domain to the new one.    I wouldn’t wait for Google to find the old URLS that you didn’t redirect,  I would proactively go and find and redirect them.

10  – Go back and follow up with this list, make sure everything is done to the best of your ablity.   Every moment you waste doing something else isn’t helping your ablity to move the domain name without penality.

11– One last thing,  make sure you update your site in Google Maps,  Webmaster tools,  Local listings, ect.   If these are not updated it will look poorly on your company. 

Things to do in PA

MINOLTA DIGITAL CAMERAWe are impressed with this facebook page, Things to do in PA and it’s corresponding website day trips in PA The fan page went from zero to thousands of followers within a matter of days.  All organic, all viral and for good reason.

The fan page highlights events, establishments and restaurants in Pennsylvania.   Many of these things are not well known, such as a hidden gem of a restaurant located in a smaller town in Pa, or an Event that never gets the attention it deserves.

The now popular fan page is the place to be to find out what to do when the weekend appears.    Things to do in Pa tries to focus on selecting one or two items per region within the state per day.   So you can be pretty sure that a near local event within driving distance of you would be found. 

Individuals can also post to the wall if they found something that was missed.   Businesses, events and others can get their venue listed (after contacting though facebook).

Be smart, don’t be stuck on a weekend without anything to do,  follow Things to do in Pa.

pass and stow ………

 

SEO D-DAY : Welcome to Mobilegeddon

google-mobile-friendly-labelMobilegeddon that’s the name that the industry is calling it.   Google has been saying for years to make sure your website is mobile friendly.

So Google arbitrarily announced that on April 21, 2015 all websites will be mobile friendly,  if not they just won’t rank in their search engine.

Simple right?   Well the problem is that many websites are still not mobile friendly.   You’d assume that virtually every company would have hired professional SEO services and then had their website redesigned to reach this deadline. 

However we are finding that not many companies have choosen to be proactive and as of today still do not have their websites based on a responsive design format.

It’s somewhat shocking the sheer number of websites that do not carry the “mobile friendly” description on Google Results.   Either these companies don’t care about their rankings or they just were not aware of the deadline.

The end result is if your site is not responsive,  bad things are going to start happening as of today, and most likely will get progressively worse as times goes on.

Redesign your website, this should have been done yesterday.    If you need help selecting a developer, contact us.   We have worked with more developers that we can count over the past 10 years.

 

81% of websites will be affected by Google’s responsive design requirement

It’s going to be a bad day for many companies.  

Google has been rolling out the responsive design requirement for the past few months, but this will intensify over the next few weeks as Google gives a “boost” to companies that have a responsive website, and by default pushes down the companies that do not have a responsive design website.

It’s going to be ugly if your firm has not brought their website to modern standards.

 This should not come as a surprise to most people as mobile devices  have become nearly a majority of  search traffic.    

 This so-called deadline is really Google’s way of forcing their search experience as useful to the end-user.

 The way Google views this is almost purely from an end users perspective. They do not want to send their mobile viewers to something that doesn’t display properly on their phone.

 Seriously call your developers and tell them to start the responsive design project. If you do not have a web developer contact us, we have a decent list of vetted web designers and developers.

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