Lehigh Valley SEO and Social Media Conference Part 2

We got a decent response regarding the Lehigh Valley SEO and Social Media Conference.   Meaning the chances are high that we will proceed with it.   A total of nearly 2000 people visited the announcement, with several dozen filling out an interest form.

We contacted several locations and fell in love with Hotel Bethlehem in historic downtown Bethlehem, Pa.

The associated costs with that location most likely merit a small fee associated with the conference.   That however is yet to be determined.

 

SEO and Social Media Conference 2015 – Lehigh Valley

audienceCN_0399We were planning on having a conference in the Lehigh Valley (Bethlehem or Allentown , PA) regarding SEO and Social Media in March, 2015.   However we wanted to gauge the interest in such a conference.

The ideal attendee would be an Executive or Director level in Marketing and Advertising.  The topic of discussion would be to discuss the trends for 2015 and 2016 for both Social and Search, and how best companies can work within the ever changing system to help increase public awareness of their respective firms.

The Conference would be hosted by Roger Wehbe, CEO of Yooter InterActive Marketing,  however we do plan on having guest speakers from various local Advertising and Marketing companies based in Eastern PA.

We believe that much of the conference would be a Q&A session with plenty of time to mingle with both the hosts and the attendees.

If this is something that you are interested in,  please contact us (Use this form).   By signing up you are not obligating yourself to attend, it is simply a judge of demand for an event of this caliber.

 

Walmart turns to Black Hat SEO attacks Ikea

Ikea Room Dividers –  That is just one of the examples that Walmart has turned to the dark side.

walmart
Click To See Walmart’s SEO Spam

Honestly we can’t believe that Walmart has turned to black hat SEO tactics.  A company of that size shouldn’t be doing this type of questionable SEO.  

Stuffing competitors names with a powerful site like walmart.com of course will allow it to rank for those terms.   It’s unethical to say the least.

Google doesn’t have a clear cut SEO policy for competitors names,  however for Adwords it does state this:

If a trademark owner files a complaint with Google about the use of their trademark in AdWords ads, Google will investigate and may enforce certain restrictions on the use of that trademark

So what’s next Walmart,  are you going to start keyword stuffing all online and offline competitors? While you are at it just throw in some white on white text.    Whoever your SEO is should be fired on the spot after reading this article.

It wasn’t “clever” it’s a tried and true practice of over 20 years of Spamdexing.   Something that most ethical companies and SEO’s have abandoned for at least 15 to 20 years, since the days of Altavista being the major search engine.

We are willing to audit your site,    Because we found enough stuff there to keep our team busy for quite some time.    I believe honestly it is in your best interest.    One spam report from Ikea would most likely remove your site from Google for a period of time.   Don’t think it won’t happen.     If you think that’s the case ask BMW what’s it’s like to be banned from Google or ask how it went for JC Penny when they were banned for 3 months.

Seriously Walmart,  We at Yooter are willing to audit your site and help you comply with Google Guidelines.

Welcome Lehigh Valley Plastics

We wanted to Welcome Lehigh Valley Plastics  a state-of-the-art machine shop, fabricator and distributor of advanced plastic components and material located in Bethlehem, PA.

We look forward to working with them and their great company. 

 

 

Why is Google violating their own Guidelines?

I am going to preface this article with an excerpt from their own Guidelines:

Some examples of scraping include:

    • Sites that copy and republish content from other sites without adding any original content or value

    • Sites that copy content from other sites, modify it slightly (for example, by substituting synonyms or using automated techniques), and republish it

    • Sites that reproduce content feeds from other sites without providing some type of unique organization or benefit to the user

 Source : Google Guidelines

 

lyricsNow when someone searches for Lyrics to a song,  they will be instantly provided with the results,  no need to visit a website that publishes those lyrics.   This has been a growing trend and a growing problem for many website owners as Google continues to simply publish the results rather than refer them to a website.  Now many types of search queries lead directly to the answer than the authority site.   Weather for example is just displayed, Lyrics,  and a host of other searches now lead directly to the results.

weatherIn essence if you own a lyrics website, you’re most likely going to have a bad day, also if you are a weather company or if you are under the umbrella of any of these targeted searches.

The issue now is when will this stop, if ever.  Taking this route instantly means that these lyrics sites, which last week were getting healthy traffic now are getting hardly anything.    The value of a lyrics website most likely was cut by 80% , if not more , overnight.

The targeting of anything that can be delivered via text or images with a short 1-6 word search most likely is in the warpath of Google’s “new” policy of denying businesses income that deliver these types of content.  (Weather, Lyrics, Some Shopping Searches,  any most searches that start off with “What is a”.   Hence the problem with what Google told us to do.  Literally “publish the best content you can”  in essence they took that content,  and hosted it on their own site. 

3dprinter

 

 

Because of course Google is the authority on every single business, they have the right to publish copyrighted scrapped content from other sites and publish it directly on the search engine results page, and after publishing the answer they then provide a link (in some cases) but since the user already has the answer, what’s the point of clicking through?

It’s not right.

Yooter Offers SEO Audit

Want a third party to audit your SEO team or vendors performance ?

Yooter Interactive offers one time reports that are robust and complete.

We go through your website and evaluate how your site is doing, what the progress is, what steps are needed to be done and what the trends are with Google to ensure your website is “near future proof”.

Trends exist in the industry that Yooter is in a unique position to assist you with considering Yooter’s CEO Roger Wehbe has been a professional SEO since 1994. Meaning that with over 20 years of experience to know how search got to where it is, we have a great idea of where it is going.

If you have any questions just ask.

Weather and SEO

fb-places-iconIn some eCommerce quarters weather dramatically affects sales.     If you are selling a warm weather product such as lawn chairs ,  then of course having 3 feet of snow outside is going to negatively effect your sales.

Many typically successful corners of the internet completely fail during bad weather. 

I highly doubt FourSquare is getting record traffic during terrible weather in that impacted market nor is Facebook’s check in doing record numbers in these cases.

That being stated,  it is also an opportunity to increase sales for all weather or indoor products.    When the weather is terrible,  the reality on the ground is less people are at work,  students are home and everyone is online.   The kids are either streaming Hulu or playing video games.   The parents might be logging in to do some work related stuff, but in all reality having a house full of kids isn’t helping that occur.    Everyone is on some sort of social media app or site.

Shopping online might be one of the actives when everyone is home.    Google searches point to increased traffic for weather related terms, such as school closings and other related terms.

Honestly at this point most people are confined to the four walls in their home.    So how do you make a sale there?  How can you reach them while they are trapped in their homes?

Individuals that are in the Pizza delivery always notice an increase in sales during terrible weather.   In this case you most likely should prepare for higher than expected volume.    Power companies report record numbers during those days, when the heaters in residential homes are running at peak trying to keep the home above 60 degrees. HVAC companies that offer emergency service also report record online contacts as well.

For one thing this might one of the only times we see increased desktop usage rather than the normal trend of mobile.   This only really occurs when people actually have time to turn on their desktop or laptop,  something which seldom happens on normal days in a residential home.

So that are the conditions,  what is the solution?

Again that is highly dependent on what you are selling.   If you are a local pizza shop,  then posting the local school closings on your site along with a “school is out special” might lead to an increased amount of sales if coupled with a Facebook announcement of the sale.   If you are offering snow removal as a service, then of course the same type of strategy might apply.

The end result is that when bad weather occurs the situation on the ground is not typical.  Typical strategies might not apply.    The “mobile only” strategy might in some cases backfire,  such as the case listed above with FoureSquare and Facebook Check in.  The Local TV only strategy might backfire if it’s a streaming fest from all the kids at home that day.  Though you might catch a break for the 10 minutes people watch to find out if their school is closed (if people still do that anymore).

In other words,  you really have to think of what occurred and how your clients pattern has changed during that weather issue. 

Weather companies report record traffic during terrible conditions.    Eastern PA Weather Authority was built on the polar vortex and other types of terrible storms.   Meaning that money can be made during these types of conditions,  as long as you are in the right industry and use the conditions for growth.

The message is you have to understand your client,  and how their behavior changes when the weather turns sour.

Google Car Insurance “Marketplace”

google-self-driving-car-brin-page-schmidtGoogle is in the process of launching a car insurance “marketplace” which will allow individuals to purchase lower cost car insurance though this comparison site.   It’s somewhat modelled after Healthcare.gov,  sporting the side by side comparisons of health insurance plans (in this case car insurance plans)  but without the political issues surrounding it.

However in this case it’s noted that Google themselves will be in the process of offering their own car insurance packages.  A Google employee in San Francisco recently also became a licensed insurance agent, and analysts speculate Google will start the process of  buying insurance agencies.

If the rumors are true,  car insurance companies should start to worry about how they will preform against a company like Google.  Google that can leverage huge amounts of data and better estimate risk liability than virtually any other insurance company.     In fact I’m willing to speculate that Google can leverage data that insurance companies cannot leverage.    Allstate doesn’t have access to that search query you put in last month about “do I have to tell my insurance company about fender bender”

 

Bloomberg : Google is losing market share to Yahoo

Our stats are saying otherwise, based upon our analysis of our clients we are not seeing the same thing that Bloomberg is reporting.

Google’s slice of the U.S. search market fell to 75.2 percent in December from 79.3 percent a year ago, while Yahoo jumped to 10.4 percent from 7.4 percent, according to analytics firm StatCounter. That put Google at its smallest share of the U.S. Web search market since at least 2008, when StatCounter first started tracking the numbers, and the highest share for Yahoo since 2009.

The problem with this reporting is it is coming from Statcounter, a third party that most likely will have difficulty getting the proper results.   See the vast majority of the referral traffic is encrypted via HTTPS, redirects and several other factors that tend to mask where and how the traffic is coming into a website.

Google is the one that pioneered this masking of search traffic.    so it tends to make sense that they are ahead of others in terms of masking their referrals.

We’re not saying that Statcounter is lying,  we’re just saying that they are making a conclusion based on partial and decreasing data sets.

 

Buying a ranking vs Earning One

seoThere is a huge difference between going the Pay Per Click Route and Earning your ranking.  

Earning  your rankings in the search engines means content.  It means that the content you are posting are worthy of ranking well.    Let’s assume that you sell “green widgets”  and you publish a page saying “we sell green widgets”.  That might work in some limited cases,  however the better route would be to say that you sell “green widgets” and then further include on why your “green widgets” are better than anywhere else that your prices are better and your customer service is superior.  

Some ask why does that matter?   Well the reason is because some people might search for “best green widgets”  and if you took the first route you would not come up for that term.   Another reason is that honestly people do read the content on your site.  You need to convince them that your product is better.

In other words lengthy articles have more keywords that match the search queries and make for a better experience for the end user.

 This allows for a far more varied keyword set than what would be possible with short articles.     Another thing is that when one starts writing longer articles, then tend to include more topics and more ideas that what would be possible with a short article. 

Another thing to state is who shares tiny articles on social media?    Most likely the other major source of traffic would be social media, and people tend not to share small articles because it’s much easier to just cut and paste that paragraph rather than cut and paste an entire article, typically entire articles deserve a link.

Now buying a ranking,  literally just pay per click is viable for short content.   But the moment you are done paying Google is the moment the traffic is gone.  Whereas  the lengthy article you published and ranks well and has been shared on social media will remain there for years.

Advertising doesn't mean buying ads