Venture Capital Marketing Agency

venture capitial marketing agencyThere is a company I recently started working with, Ignite2x located in Bethlehem, Pa. They have an excellent skillset and I believe would make a perfect fit to suggest for any Venture Capital firm to push their invested companies toward for advertising.

I have seen their results and I believe that they are experts in getting a company from one level to another in record time. It makes perfect sense for a VC firm that really wants the companies they invested in to grow quickly.

I have worked with many advertising agencies in the past all ranging from excellent to terrible. In this case I believe Ignite2x would fall under the excellent category, especially for the speed they can bring a valid advertising and marketing strategy to fruition. I typically don’t endorse unless I feel it’s valid and I have respect for this firm.

Google’s Zombie Traffic

I found this somewhere online.
I found this somewhere online.

Google recently has been sending tons of garbage traffic to company sites. They claim it’s not them, however the evidence is clearly mounting that Google IS doing this.

We’re not exactly sure why, but the traffic they send NEVER converts, always clicks around in a awkward pattern.. then vanishes. Everyone else that we receive traffic from does convert at a normal rate and clicks in a more logical pattern.

Some Signs that you are getting Google Zombie Traffic (no specific order).

They reach one page from another, though no hyperlink exists between the two.
The traffic never converts, not just low conversion, literally zero conversion.
Traffic looks like a spike initially until you notice the conversion rate is zero.

Come clean Google, why are you sending Zombie Traffic? Our sites are in English.. it comes in via spikes and it’s annoying to say the least, messes up conversion tracking and ROI.

Google changed everything in the past six months.

A few months ago everyone was talking about Phantom, then Panda and all the other search modifications Google does to themselves (RankBrain, Penguin, Etc).

However recently we’ve been seeing more and more rapid fire succession of changes, Some of them are rather huge. For example we’re seeing Google Push AMP, while pushing mobile, while pushing responsive, even without a simple way to explain why we need 2 different mobile sites. Sure AMP is less featured but faster, but is it worth the headache of running 2 mobile sites. Google based initiates have moved forward much faster recently. Some to Organic Search, others to PPC, and yet others to new formats.

The point I am trying to make is the company is taking bigger and faster modifications then they ever did in the past, and I don’t believe it’s just on search. Other initiatives such as self driving cars and drone delivery are all working on multiple fronts. The company is practically a research organization with a side business of search. Google is one of the top patent producers in the world.

We live in interesting times, but I’m telling you know, you’re going to see more of Google in the future than you do already and I don’t see Apple or Microsoft stopping them.

Pottsville Lawn Mowing and Lawn Care: Crestview Enterprises

We know 99% of the content on this site is related to SEO, however I wanted to point out sometimes small local companies do not get the media they deserve. One of these firms is Crestview Enterprises in Pottsville Pa. They service from Reading and Berks County to Allentown and the Lehigh Valley.

They have personally taken care of my property, from snow shoving and removal to lawn care and lawn mowing. They are reliable, show up on time and overall are really good people. I wouldn’t work with anyone else.

We have tried others only to see the lawn grow inches before they show up again to mow it but not in this case, here we are seeing a level of reliability that often is not found in the industry.

I personally vouch for Crestview Enterprises. They will show up as promised and do the job above and beyond expectations.

Thank you Search Engine Round Table!

We love this photo that Search Engine Roundtable has on their site! As big Star Trek Fans we love it even more!


Google’s RankBrain – Explained for puny humans

Let’s face it, there is a bunch of information out there regarding RankBrain a machine learning (Artificial Intelligence) part of Google’s ranking system and it’s confusing. Here is the most simple explanation. One Suitable for a client to understand.

If Google has not seen that specific search before. Rankbrain goes though as much information as it can to try to figure out your intent for that search then give you those results.

That could mean your previous search history, what others searched recently, trending searches and a few (actually many) other factors. It then gives you what it feels you were looking for.

It continues to learn from you and everyone else. Overtime it will get smarter as it learns.

That’s it.

Real Time Penguin appears to have rolled out in Google

There are reports coming out of Europe that the SERPS are changing wildly.

We in the United States are waking up to some wild changes for some of our clients, and minor if any changes for others.

We have not seen wild changes in Google’s rankings in quite some time. Over the past few years Google has rolled out slowly any modifications to how it ranks websites. However today it appears that they just pushed out something considerable and this was not rolled out, this was pushed out.

It appears at first glance to be Real-time Penguin. Search Engine News reported earlier this month that all the disavow links will be filtered out in real time.

This most likely means that all those disavows that people have been submitting to webmaster tools are now implemented at the same time. Causing chaos in the SERPS for the next few days.

This is wild, but most likely will settle down in a few days.

It’s fantastic opportunity to see how the results change so quickly. We have not seen these types of fluctuations since the mid 2000’s.

SEO and how to applies to Branding

This is a question that many CMO’s think about. If you were to hear it from many traditional advertising firms you’d think that SEO is somewhere along the lines of an afterthought. If you were to hear it from a PPC firm, you would think that SEO is a bunch of tricks that can’t ensure a steady ROI as it constantly is moving up and down. However, if you were to hear it from an SEO firm, the warcry is that SEO has the ability to deliver the highest ROI of all forms of marketing. All these are true and not true at the same time. All the views are valid. But the one that never sticks out, yet is the most positive about it is that SEO is a valid branding strategy.

In all honesty there is no such thing as a digital campaign without including and prioritizing SEO as one of the keystones. SEO is a branding strategy. When someone searches for X and sees your brand, then they search for a variation on X and still sees your brand the client is being exposed to a “self inflicted” branding campaign. As far as the end user knows Google is “suggesting” your site as valid for that search query.

If the potential client is exposed to your brand in several searches, eventually the potential client remembers that your brand is associated with that search. You’ve launched a rudimentary branding campaign with only SEO as the tool.

Many marketing managers don’t think about this, but Wikipedia was nearly fully branded by SEO. Without SEO Wikipedia would never have achieved the same level of traffic and reliance as it has today.

So when someone says “SEO isn’t branding” ask them how it’s not branding every time someone searches for the generic version of your product, and your name appears.

Search Engine Land : A Real SEO would comply with Google Guidelines

Search Engine Land just published an article that basically states that real SEO’s comply with Google’s Guidelines.

Google declared war against SEO, or better said old school SEO. 10 years later Google shaped the SEO industry to the point where SEO’s now align themselves with Google rather than “against” the search engine.

Google’s victory has been so sound, in fact, that they’ve remade an entire industry and turned their former enemies into allies. Rather than working tirelessly to trick search engines, modern SEO practices more or less work for Google — fighting spam (instead of producing it) and creating great content for Google to dish up to their users.

That is the truth. Though for the record many firms stuck to the guidelines the entire “trip”. The ones that tried to “bend”, “break” or flat out go blackhat had a rough ride over the past few years. But that was in the past, today hiring a professional SEO agency means you are hiring copywriters, technical skills and individuals with the sole mission of making your website Google Guideline compliant.

This isn’t the relationship we had (we as in SEO firms in general) had with Google all though the 2000’s and early 2010’s. SEO firms had internal tricks to rank better, they refused to share those tricks with other SEO firms and tried to hide their methods from Google itself. Of course each of these tricks were discovered and penalized in the search engine when the next update occurred.

It made for wild variations whenever an update occurred. In fact they were named (and still are) similar to hurricanes. The reason they made so much noise was two fold. The first was because the way they rolled out, from datacenter to datacenter over the course of a day or two. The second was because 1/2 the highest ranking websites were specifically targeted to get demoted because they ranked well due to a trick that they were doing.

As Google came down on each of these “tricks” a large percentage of the SERPS would drop out of favor for new ones. These were massive changes. Now however the algorithms are slowly put out in a rolling format over the course of weeks and months. We don’t have rapid world shattering changes from day to day anymore. Now we notice slight changes over the course of a month or two. It’s not like it used to be, where you would do your search and your company drops from #1 to #200 in a matter of 30 seconds. That drop still will occur, but it appears to float down rather than drop like a rock. Vice versa for a site that is starting to climb in the rankings. It doesn’t shoot up like a rocket, more like a slow moving hot air balloon over the course of a few weeks.

This type of SEO is actually more interesting and fun than the rapid change SEO that use to take place.

Welcome to Modern SEO.

Election SEO ( Search Engine Optimization )

There are quite a few names for Political SEO. Election SEO, SEO for Politicians and a dozen other variations.

The end result is always the same, a politician or his operative hires an SEO firm to help build a brand that they could trade on. To actively monitor and work with Google, Facebook, Twitter and other social and search outlets to keep control of the message their client is trying to maintain and build.

This becomes a literal full time job for many people especially close to election. At that point people are searching to high levels trying to figure out who to vote for. They heard rumors of X or Y and are trying to see if that rumor is true.

This is when Political SEO becomes the central piece of any political campaign. Your client needs to be ranking for that term , that night. So not only does the SEO have to monitor what’s happening , but they also have to respond and rank in time for the rush of voters that want to know the true story.

This type of SEO isn’t normal, this is Political SEO and this type of SEO makes typical business SEO look like Checkers compared to Chess.

Most businesses don’t require to respond by election night. Though that occasionally does happen, it’s typically called Crisis Management SEO or an advanced version of reputation management.

Though this work is similar, it’s typically narrowed to one specific instance. A bad review on Yelp or an event that took place that individuals are discussing on social media and blogs. However Political SEO is this, but on many fronts, way too many fronts in recent elections.

Yooter InterActive can guide you though this minefield and help get your client elected.

Political SEO Services and Fortune 500 Social Experts