Allentown PA SEO

Allentown PA is our best SEO market.   Mostly because we know the terrain,  the landscape of the competition and overall the business environment of the area.

The Lehigh Valley as a whole,  Allentown, Bethlehem and Easton have been growing at a fantastic rate over the past few years.    Everything from professional hockey,  basement teams and now the discussion of train service to Philadelphia has made the area the place to be.

With easy access to New York and other major metro markets the area has become a destination rather than a bedroom community for New York.

The Lehigh Valley is the fastest growing and third most populous region in the state of Pennsylvania on trajectory to overtake Pittsburgh in population and political weight.   With some estimates that it has already overtaken it.

The Lehigh Valley currently has a population of just under a 1,000,000 whereas Pittsburgh has only 305,000 though the argument is that the Lehigh Valley is composed of 3 cities in close proximity when the surrounding regions around Pittsburgh are factored in,  Pittsburgh’s regional population is 2,355,968.

In other words,  the Lehigh Valley is becoming more prominent as time goes on.  Making it attractive for high growth industries and a way to establish a business with growth potential just with sheer job and population growth surrounding it.

The point of this article is to show how the area has grown,  and as SEO typically has the highest ROI of all forms of marketing. Businesses should explore SEO and Social media as a valid form of marketing their business in the Valley.

Asking Facebook vs Asking Google

Recently over the past few years the requests to facebook have steadily increased for suggestions or recommendations on where to buy products.

If you are a business owner,  this means that Search Engine Optimization , though still the kingpin of digital marketing is not the only outlet for you to gain a foothold on potential clients online.

The problem that advertisers have is when someone posts to facebook “do you know any contractors in Pottsville, PA that fix damp basements?”  their friends are the ones that reply.   It’s the online equivalent to shouting to a room of your friends and getting answers from them on who to contract to fix that $25,000 dollar basement project.

How does an advertiser get into that room and give an answer?

Well there are a few ways.  The easiest is just to purchase facebook ads.   Though this isn’t exactly rocket science, there is some science to it to make sure that you generate a positive ROI.

The other way is to search and if the post is public,  you might have a chance on responding.   Though the customer might not like the intrusion (I know I wouldn’t if I was asking my friends, and a vendor answered).

Another way would be to friend and tag them in a post.  Though that would require you to friend them, and them accepting your request.

All these have some serious downsides.

Another way would be to create your company page,  and address whatever you find in your searches with a logical and positive answer.

“Where can I find a a contracter in Pottsville PA to fix damp basements”

A post on your wall would be the right answer to their question.   “XYZ contracting specializes in damp basements in the Pottsville, PA area.   We have been in business for 30 years and our work is guaranteed to keep your basement dry” .    This would allow you to come up for some terms if they decide to search on facebook.   I would also suggest posting something like this on your company blog,  of course not the same thing,  a far more robust version of the same however would be in order.

Typically what happens is their friends turn to Google when a question like that arises.    Considering wordpress, if configured properly can be indexed within minutes.    There’s a good chance that by the time they post on facebook,  you could respond and be in Google before their friends Google the question.

However this takes some effort to stay on top of whatever pops up on Facebook.   In other words,  this is mostly impossible to keep up with.

So the last bit of advice.   The best way to get suggested on Facebook is to do what every business should always do.    Provide the best service possible at a reasonable price.

If you have played by that rule,  the chances are someone on that facebook page would have suggested you.

The point of this article is that no matter what type of advertising you do,  nothing beats word of mouth and word of mouth is not purchased or bought,  it’s earned.

 

Scranton SEO

Yooter InterActive is located in Pottsville, PA and we do service the region,  including Scranton.     As a leader in online digital marketing who primarily services Fortune 500 firms,  we however don’t harbor that requirement for local firms located in NEPA.

We offer reduced rates for firms in our local market.   It’s our belief that helping the local market helps our local economy.

Since Search Engine Optimization tends to yield the highest ROI of all forms of marketing and it global in nature,  the concept is that it allows companies in this region to “export” products and services to outside the region.   Hence increasing the balance of trade in favor of the area.

If you are located in Scranton, PA and are in need of SEO services with a world class Search Marketing firm,  contact Yooter InterActive Marketing.

 

 

 

Marketing in Allentown PA

Perfect Six has a great article regarding Marketing and Advertising in Allentown PA.     There is some common sense points that typically are not even thought of when advertising.

if you sell baseball, your first course of action could be as simple as sponsoring a local Little League team.  Selling running shoes? Sponsor a 5k walk or offer coupons. Get to know your ideal customer and think about how and where they spend their time.

Simple ideas like this do not cost much money,  but they do ingrain your brand with the target market.

Little League players eventually become coaches and buyers.   Having your store as the sponsor of a 5k puts your store in front of all the runners,  runners buy shoes.

The point of the article is to use common sense,  and in many cases common sense isn’t exactly the business owner.   The problem that plagues many CEO’s and Marketing Officers is that they are in their business,  rather than in the minds of their customers.

Perfect Six is the blog to read for marketing in Allentown  and Lehigh Valley.

 

 

It’s amazing how little things change in the SEO world

By and large many things change over time.   Cars,  Computers,  and yes SEO but some things stay the same.  Abit for differing reasons.   Years ago it was suggested to keep page sizes smaller.   The reasons were that people were limited on Bandwidth on their dial up accounts in the 1990s.    Today the same suggestions exist, but not because of dial up, but rather because mobile devices with smaller screens are more the norm than the exception.

Mobile bandwidth is an issue as well,  because it’s priced roughly like how dialup was in the 1990’s..  you pay for how much you use,  unlike a residential connection where it’s pretty much all you can eat (to an extent, they’ll still limit you for going out of what is considered normal).

So the suggestion is still there,  however for a differing reason.

I find myself giving out the same advice for a different reason 20 years later.

I find it fascinating how little some things change,  and at the same time how much things do change.

The phone in your pocket has as much computing power (most likely much more) than your huge whitebox in the 1990’s early 2000’s.    The internet is accessible to you anytime and anywhere.    That fitbit on your wrist is connected to the internet… even when you are sleeping.  Uploading your sleep patterns to the cloud.  Where in some instances it’s searchable by others.

That type of technology was not widely available in the 1990’s (though to be fair was accessible to some extent by prototypes and other kinds of never largely adopted technology).    So privacy and other issues were not a concern.   But here’s a tidbit of knowledge .  The first practical usage of an internet connected device was in 1993,  where a bunch of students connected a webcam in front of the coffee pot.  That way they didn’t have to waste a trip to get a cup of coffee when there was none in the pot.

How this differs from today’s tech is sensors,  apps giving you notification when the coffee is low and other types of improvements.   But something is to be said about the 1990’s era hackers that created the whole thing in the first place.

Yes life changes,  but really not as much as you think.

 

 

Google threatens Rank Checking software users with manual penalty

rank-checkerThis has been the gold standard for quite some time.   The famed Google Guidelines.    However it appears that recently Google has moved a specific line item to another area.   Placing Rank Checking software users in the same league with websites that install viruses, Doorway pages, and cloakers.

Then to boot threaten action against them via a manual penalty.

Many times you’ll see discussions on reddit or other SEO forums regarding Rank Checking Software.   Clearly these do violate Google Guidelines and they are specifically mentioning them in their quality Guidelines and users of them are now given notice that they might get a manual penalty if they decide to take that route.

 

We wanted to Welcome Talen Energy – Formally PPL Energy Plus

We wanted to welcome Talen Energy.   Previously we enjoyed working with PPL Energy Plus,  but we are excited to be working with the new company,  Talen Energy!

Talen Energy is one of the largest independent power producers in the United States.   We consider it an honor to be working with them.

 

 

Automated SEO tools – they don’t work

From time to time reading on some SEO forum , subreddit or other outlet tends to see someone mention a software package for automated SEO.

By and large these things don’t work.    SEO and Marketing isn’t something that can really be automated.  It takes hard work,  large amounts of compelling content and a logical platform to place that content on.

Some automated approach isn’t going to work.   Even for tracking it becomes problematic.   You can’t hope to run an effective campaign with a robot.     If one takes that approach it’s akin to removing your marketing department and replacing it with a php script.

When doing an effective SEO campaign,  you have to put hard work into that campaign,  you have to publish good content.   You can’t just press a button and sit back.     This is why firms like Yooter exist,  it’s because you can’t trust your SEO and Social campaigns to a program that everyone else is using.  

Google rewards uniqueness and content.  It tends to penalize content scrapers and automated programs.    

Even tools that track rankings can’t really factor in the customized results and geolocation driven results that Google provides.   In other words you can’t trust automated tools to even keep track of your rankings, much less increase them.

For the past two decades I have been doing search engine optimization,  I have yet to find a program that works and does not violate Google Guidelines which specifically ban against automatic queries to Google such as a rank reporting tool.  I have also never found a program that increases rankings using an automated program.   I am not saying the technology won’t exist one day.   I am just saying that it doesn’t now.

I would challenge anyone to show me a program that does not violate these guidelines and does what is advertised.

Define a Search Marketing Agency

Many companies claim to do Search Marketing and Search Engine Optimization ( SEO ).   The issue that many of these agencies have is that they forget the reason they were hired in the first place.

Being #1 for a term doesn’t matter if it’s not making any real progress towards generating business.    The way that any valid SEO agency would approach the task wouldn’t be from a technical standpoint, but rather as a business decision.

The sole reason firms like Yooter InterActive are hired is because a company wants to increase their ROI.  Companies do not hire or spend money just to see their rankings improve without any corresponding increase in business. 

For the most part that is what separates an experienced SEO firm that works with fortune 500 firms and with decades of experience vs one where an individual may have the  technical knowledge but not the experience working with firms of that magnitude or be completely in tune with the reason companies hire SEO firms.

 

Company spotlight Grothouse Wood Countertops

woodcountertopWe wanted to spotlight Grothouse Wood Countertops! The company has a rich history in custom wood countertops and wood products. 

The type of product that comes from Grothouse is considered top tier in the industry.    The countertops come with a comprehensive lifetime warranty and all items are custom made in the USA by their master craftsmen.

In other words,  you get a top quality product, made in the United States with a lifetime warranty. 

 

Advertising doesn't mean buying ads in Reading, PA